Sponsors & Partners: archives 2016 (page 5/59)

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Premier League: clubs can market the shirt sleeve as a sponsorship space from 2017-18 (press)

The Premier League has authorised, on 10/11/2016, clubs to market the sponsorship space on the right sleeve of the shirts from the 2017-18 season, according to the British newspaper The Mirror on 12/11/2016. In the current 2016-17 season, the Premier League logo appears on both shirt sleeves of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81083
• Published on 16/11/16 at 13:49

LaLiga: Royal Jordanian (airline) becomes main shirt sponsor of CD Leganés in 2016-17

Royal Jordanian, the national airline of the Kingdom of Jordan, has become the main shirt sponsor and official airline of the CD Leganés (LaLiga Santander) until the end of the 2016-17 season, on 04/11/2016. The partnership is valued at €500,000 by the Spanish media. The slogan "Fly Royal…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80844
• Published on 16/11/16 at 09:42

AFCON 2017: Romai Sports (UAE) succeeds Puma as the equipment supplier of Senegal

Romai Sports has become the equipment supplier of the FSF, the Senegalese Football Federation, for two years (until December 2018), announced the Emirati brand on 04/11/2016. The equipment manufacturer, headquartered in Abu Dhabi (UAE), succeeds the German brand Puma as the Senegalese supplier…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 81007
• Published on 16/11/16 at 09:30

Italy: Frecciarossa (high speed trains) becomes official partner of the Italian Football Federation

Frecciarossa, the high speed trains of Italian national railway company Trenitalia, became an official partner of the FIGC, the Italian Football Federation, on 08/11/2016. This 5^th level partnership in the FIGC sponsorship pyramid makes Frecciarossa the official transportation of both the men's…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 80900
• Published on 15/11/16 at 09:29

Ligue 1: HeartProtekt (defibrillators) becomes sleeve sponsor of Girondins de Bordeaux in 2016-17

HeartProtekt, a French company specialising in devices for the prevention of heart ailments, has become the official partner of FC Girondins de Bordeaux (Ligue 1) until the end of the 2016-17 season, on 04/11/2016. The logo of the company, which is headquartered in Cenon (Gironde, FRA), has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80775
• Published on 15/11/16 at 09:04

Bundesliga: Müller (dairy) and FC Augsburg focus their activations on the subject of recruitment

Alois Müller GmbH & Co. KG, a German producer of dairy products, became a partner of FC Augsburg (Bundesliga), on the 04/11/2016. The partnership was negotiated by Lagardère Sports Germany, the German branch of the marketing and media rights agency and Lagardère Sports. The partnership is not…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 80675
• Published on 14/11/16 at 17:20

Top 5 leagues: News Tank Football 2015-16 Attendance Report and 2016-17 Season Ticket Report

With the 2016-17 football season nearing one third of the way complete, please find below the News Tank Football 2016-17 Season Ticket Report, which shows the results of the season ticket marketing campaigns of all 98 top flight football clubs in the European Top 5 leagues (Premier League, LaLiga…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Clubs, Media Audiences, …
• Article # 78950
• Published on 10/11/16 at 16:31

Nike: Cristiano Ronaldo extends as brand ambassador with a lifetime contract worth $1bn (press)

The US sports equipment manufacturer Nike has extended its partnership with the Portuguese international Cristiano Ronaldo, on 08/11/2016. The Real Madrid CF (LaLiga Santander) player has been a Nike brand ambassador since 2003. Neither the duration nor the amount of the contract were disclosed…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 80673
• Published on 10/11/16 at 15:29

Arsenal - Tottenham: partner SportPesa offered box at the Emirates for children with Down syndrome

SportPesa, the Kenyan operator of online sports betting and a partner of Arsenal FC (Premier League), offered their box at the Emirates Stadium to an association for children with Down syndrome, supported by the Foundation of the club, for the derby against Tottenham Hotspur FC (1-1, Matchday 11…

Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Social Responsibility, …
• Article # 80677
• Published on 10/11/16 at 13:30

Borussia Dortmund: Lagardère Sports to open a business unit dedicated to the club in Düsseldorf

Lagardère Sports Germany will open, in Düsseldorf (GER) in early 2017, a new business unit specifically dedicated to Borussia Dortmund (Bundesliga), announced the German office of the media rights and marketing agency Lagardère Sports, on 04/11/2016. The unit, composed of five people, will bring…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 80591
• Published on 10/11/16 at 09:15