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©  Arsenal
Premier League: Santa Rita (Chile), the first official wine partner of Arsenal FC, for 2016-2019

Santa Rita, a Chilean winery, has become the first official wine partner of Arsenal FC (Premier League), from the 2016 season onwards, announced the London club on 10/06/2016. The partnership covers the 2016-2019 period (three seasons).Santa Rita gains the status of a regional partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71270
• Published on 15/06/16 at 10:15
©  UEFA
Euro 2016: McDonald's sponsors the player mascot programme and the fantasy football competition

McDonald's has sponsored the official mascot program where children accompany Euro 2016 players onto the pitch. The US fast food group is a global partner of the tournament. McDonald's, which has sponsored the European Football Championship since 1992, is a member of the UEFA Eurotop Sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 71201
• Published on 14/06/16 at 10:43
©  News Tank
Euro 2016: Tournament sponsorship programme should generate a record amount of €400m

24 national teams, 51 games, 2.5 million spectators, 8 million visitors to the fan-zones, more than 8 billion cumulative viewers in 230 territories around the world, these are some of the expected record figures of Euro 2016, hosted in France from 10/06 to 10/07/2016.The 15th European Football…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 70849
• Published on 13/06/16 at 18:23
Video games: EA Sports to launch the football simulation game FIFA 17, on sale on 29/09/2016

EA Sports, an American publisher specialising in video games, has presented the football simulation game FIFA 17 on 12/06/2016. The main novelty of this new edition, which goes on sale for Xbox One, PlayStation 4, PC, Xbox 360 and PlayStation 3 on 29/09/2016, is titled "The Journey": "This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 71109
• Published on 13/06/16 at 10:00
©  Southampton FC
Premier League: Virgin Media (telecom) to be the main shirt sponsor of Southampton FC for 2016-2019

The British group Virgin Media Telecommunications has became the main shirt sponsor of Southampton FC (Premier League) for three seasons, 2016-2019, on 08/06/2016. The annual amount is £10m (€12.7m on 10/06/2016), according to several British media outlets, eight times more than Veho (electronics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 71050
• Published on 13/06/16 at 09:35
©  Swansea City AFC
Premier League: BetEast (betting) becomes the shirt sponsor of Swansea City for 2016-17

The online betting company BetEast has become the shirt sponsor of Swansea City AFC (Premier League) for the 2016-17 season, the club announced on 02/06/2016. BetEast also becomes the club's "official Asian betting and gaming partner".BetEast replaces the online trading company GWFX as the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 70964
• Published on 13/06/16 at 09:15
©  SC Freiburg
Bundesliga: Infront Sports & Media extends deal as exclusive marketing agency for SC Freiburg

Infront Sports & Media extended its agreement as the exclusive marketing agency of SC Freiburg (Bundesliga) "for several years", announced the Swiss marketing and media rights agency on 09/06/2016. Infront has marketed the shirt sponsorship rights and the kit supplier deal of SC Freiburg, as well…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 70915
• Published on 09/06/16 at 16:54
©  sponsors Copa America Centenario
Copa America Centenario: Total, Ford, MasterCard, P&G, Remy Martin and Comex are the last partners

Total, a French oil group, became an official partner of the Copa America Centenario, on 25/05/2016, thus completing the sponsorship programme of the competition, which takes place in the USA from 03 to 26/06/2016. Total will primarily put forward its brand for engine lubricants, Total Quartz."Our…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 70768
• Published on 09/06/16 at 09:30
©  Foto: Ford/Stark Ford-Werke GmbH
Bundesliga: Ford (automobiles) extends its partnership with 1. FC Köln until 2018-19

The German subsidiary of US automobile manufacturer Ford has extended its deal as an exclusive partner (second level) of 1. FC Köln (Bundesliga) for three seasons, until the end of the 2018-19 fiscal year, announced the club on 06/06/2016. The partnership between the two parties began in 1994, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 70840
• Published on 08/06/16 at 17:59
©  6 Nations
Rugby: Royal Bank of Scotland will not continue as the title sponsor of the Six Nations after 2017

The British banking group the Royal Bank of Scotland (RBS) will not extend its commitment as the title sponsor of the Six Nations rugby tournament after 2017, announced the organisers of the tournament and the bank, on 03/06/2016. RBS has been the naming sponsor of the tournament since the 2003…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 70724
• Published on 07/06/16 at 15:10