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©  AS Saint-Étienne
Ligue 1: NetBet (sports betting), shirt pocket sponsor of AS Saint-Étienne until 2017-18

NetBet France, a French subsidiary of the Maltese operator of sports betting and online gaming, extended its deal as an official partner of AS Saint-Étienne (Ligue 1) for a period of two seasons, 2016- 2018, on 29/06/2016. The partnership was negotiated by the club's marketing agency, Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 72331
• Published on 29/06/16 at 19:00
Spain: the professional leagues to be called LaLiga and LaLiga2 from 2016-17

"LaLiga will not have a single sponsor because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2," stated Javier Tebas, president of the Spanish professional football league, on 25/06/2016. Spanish football's first and second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 72263
• Published on 29/06/16 at 11:45
©  Arlandis Photo Arlandis Photo, Ivan Arlandis I All Rights Reserved
LaLiga: Air Nostrum (airline) extends for two seasons with Valencia CF (2016-2018)

Air Nostrum has continued its deal as the official airline of Valencia CF (Liga BBVA) for two seasons, until 2017-18, on 27/06/2016. The Andalusian company, founded in 1994 and based in Valencia, has been a partner of the club since 2001. Layhoon Chan, chairwoman of Valencia CF, recalled the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72242
• Published on 29/06/16 at 10:20
©  LinkedIn
Sponsorship: Karen Fan is the new CEO of the European Sponsorship Association

Karen Fan was appointed CEO of the ESA (European Sponsorship Association) on 22/06/2016. She comes from Repucom, an agency specialising in the measurement and evaluation of sports marketing, where she was a manager and director of studies since 2012. Karen Fan succeeds Helen Lamb at the ESA, who…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 72189
• Published on 28/06/16 at 14:40
©  bvb.de
Bundesliga: Dortmund extend with Aramark (catering) for the operation of their hospitality offers

Aramark, an American company specialising in catering, extended its collaboration with Borussia Dortmund (Bundesliga), on 22/06/2016. Aramark has worked alongside BVB Event & Catering GmbH, a subsidiary company of the club, for the operation of kiosks and hospitality areas of Signal Iduna Park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 72116
• Published on 28/06/16 at 10:37
©  Match Hospitality
Hospitality: Infront sells its 5% stake in Match Hospitality to a private investor

Infront Sports & Media, the Swiss marketing and media rights agency, announced the sale of its 5% stake in the capital of Match Hospitality AG, on 24/06/2016. Match Hospitality AG, based in Zurich (SUI), has managed hospitality offers for FIFA international competitions since 2009 and will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 72098
• Published on 27/06/16 at 14:54
©  DFB
Germany: DFB present new brand and logo for the national cup, the DFB-Pokal

The DFB have introduced a new brand and logo for the DFB-Pokal, the German national cup, to be used from the 2016-17 season onwards, on 22/05/2016. "The trophy appears in a powerful, modern design. With curved lines, the contours of the coveted Cup are drawn. They are evocative of the gold…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 72051
• Published on 27/06/16 at 13:19
©  whufc.com
Premier League: Hawes & Curtis (clothing), official partner of West Ham from 2016-17

The British clothing brand Hawes & Curtis became the official tailor of West Ham United FC (Premier League) from the 2016-17 season, on 15/06/2016. The brand will provide suits, shirts, shoes and accessories for club management, players of the first team, and other staff.This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71959
• Published on 27/06/16 at 11:40
©  Gillette Polska
Poland: Robert Lewandowski extends deal as an ambassador for the Gillette brand (shaving products)

The Polish international Robert Lewandowski extended his contract as an ambassador, in Poland, for the Gillette range of shaving products (razors and shaving foam), on 20/06/2016. This is the second time that the Bayern Munich striker (Bundesliga) has extended his partnership with Gillette. He has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72015
• Published on 27/06/16 at 10:59
©  IMG
Serie A: IMG becomes the licensing agency of Juventus in Asia, Australia and New Zealand

IMG Licensing, a specialised branch of the IMG Worldwide agency, has became the agency in charge of licensing for Juventus (Serie A TIM) in Japan, China, Hong Kong, Macao, Taiwan, Australia and New Zealand "for several years", on 16/06/2016.Before this agreement IMG Licensing only accounted for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 71754
• Published on 24/06/16 at 15:05