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FC Barcelona: Maurice Lacroix (watchmaker) launches competition called the "Juggle Challenge"

The Swiss watchmaker Maurice Lacroix, the official watch of FC Barcelona (Liga BBVA), activated their partnership with the Catalan club with the operation "Juggle Challenge", which aims to create the world's largest community of people filmed juggling.Launched on 13/06/2016, this activation will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 71648
• Published on 21/06/16 at 16:30

Serie A: 24option (binary trading) continues as an official partner of Juventus until 2017-18

24option.com, a binary options trading platform, has extended as an Official Partner of Juventus (Serie A TIM) for a further two seasons, on 11/06/2016. This partnership began in 2014-15 and was due to end after the 2015-16 season, but has now been extended until the end of the 2017-18 fiscal…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71644
• Published on 21/06/16 at 13:15

Euro 2016: "The defective material was used in only a limited number of Swiss home jerseys" (Puma)

"Our analysis of the Swiss home jersey from Sunday's game shows that there was one batch of material where yarns had been damaged during the production process, leading to a weakening in the final garment," said the German sports equipment manufacturer Puma on 20/06/2016, the day after the Euro…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 71643
• Published on 21/06/16 at 12:14

Formula 1: Heineken (beer) global partner and naming rights to the Italian GP for 2017-2020 (€50m)

The Dutch beer brand Heineken has become the exclusive global partner of Formula 1 until the end of the 2020 season after signing a deal with Formula One Management (FOM), announced the brewer on 09/06/2016. The amount is estimated at around €200m for four years by British media on 09/06/2016. In…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 71646
• Published on 21/06/16 at 11:30

SFR: Dimitri Payet becomes an ambassador for Reunion, Guadeloupe, Guyana, Martinique and Mayotte

The French international footballer, Dimitri Payet became an ambassador of SFR, a French telecommunications group, in Reunion Island, Guadeloupe, French Guyana, Martinique and Mayotte for two years (until the end of 2018), on 19/06/2016. "Dimitri Payet shares the operators values of excellence and…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 71602
• Published on 20/06/16 at 17:00

Championship: Leeds United will display the Greenpeace logo on their U-21 team kit

Greenpeace, an international NGO for environmental protection, has partnered Leeds United FC (Championship), announced the club on 11/06/2016. This partnership is the first between Greenpeace and a football club. "The new partnership will see the Club highlight some of the major environmental…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Social Responsibility, …
• Article # 71458
• Published on 20/06/16 at 09:25

adidas Group expects a record sales figure of €2.5bn for its football division in 2016

"We are on track to achieving sales of €2.5 billion with football products this year (2016). This marks a new record for our brand and manifests our leading position in football globally," said Herbert Hainer, CEO of the adidas Group, on 16/06/2016.This would represent a 14% increase over…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Agencies, …
• Article # 71502
• Published on 17/06/16 at 13:25

The Fan Experience Seminar: organised on 02/09/2016 at the Royal Garden Hotel London (ENG)

The 2016 Fan Experience Seminar will be held at the Royal Garden Hotel in London (ENG), on Friday, 02/09/2016. Organised by "The Premier Sports Network", a network of sports industry professionals, the seminar invites broadcasting rights holders, clubs, specialists and representatives of digital…

Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 71404
• Published on 17/06/16 at 11:00

Premier League: Everyone Active (fitness) extends its partnership with Sunderland for 2016-17

Everyone Active, a UK network of fitness centres, extended its partnership with Sunderland AFC (Premier League) for the 2016-17 season, on 13/06/2016. Active Everyone became a partner of the "Black Cats" on 12/10/2015, for the remainder of the 2015-16 season.Everyone Active has the status of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71409
• Published on 17/06/16 at 10:30

Premier League: Wolf Blass (wine), becomes a regional partner of Manchester City

The Australian wine brand Wolf Blass and Manchester City FC (Premier League) have formed a marketing partnership which will last for "several years", the two parties announced on 31/05/2016. Wolf Blass wine becomes the official partner of the Citizens in Asia, the Middle East, Africa and Mexico…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71297
• Published on 16/06/16 at 11:25