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©  adidas Chelsea FC
Premier League: Chelsea FC will terminate its partnership with adidas in June 2017, six years early

Chelsea FC (Premier League) and the German kit supplier Adidas will prematurely terminate their partnership at the end of the 2016-17 season "by mutual consent", six years before the originally planned end of the contract (2022-23), indicated the two parties on 11/05/2016. Adidas has been the kit…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 68970
• Published on 13/05/16 at 10:00
©  sevillafc.es
Sevilla FC: club to wear kit sponsored by Reale Seguros and Andalusia for the Copa del Rey final

Sevilla FC (Liga BBVA) will play the final of the 2015-16 Copa del Rey wearing a special shirt for the occasion (designed by their kit supplie, New Balance), sponsored by the Real Seguros insurance group on the front and the Andalusia region on the back, announced the Spanish club on 09/05/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68907
• Published on 12/05/16 at 12:30
Serie A TIM: Illumia (energy) extends its sponsorship of FC Bologna 1909 until 2016-17

Illumia, the electricity and natural gas supplier, has extended its back of the shirt sponsorship of FC Bologna 1909 (Serie A TIM) until 2016-17, announced the Italian club on 06/05/2016. Linked to the Bolognese club in 2015-16, Illumia will continue to benefit from visibility on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 68893
• Published on 12/05/16 at 11:00
©  Watford FC
Premier League: Divisa Capital becomes the official Forex trading platform of Watford FC (2016-2019)

Divisa Capital, the British Forex trading platform, has become an official partner of Watford FC (Premier League), on 10/05/2016. The partnership, which takes effect immediately, also covers the 2016-2019 period (three seasons)."Under the terms of the agreement, Divisa Capital will play a critical…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 68848
• Published on 11/05/16 at 17:00
©  LOSC Lille
Ligue 1: Vacansoleil (tourism) extends its shirt sponsorship of LOSC Lille until 2016-17

Vacansoleil, the Dutch camping group, has extended its deal as an official partner and shirt sponsor (back of the shirt) of LOSC Lille (Ligue 1) for one season, on 10/05/2016. The partnership began in 2014-15 and was due to finish at the end of 2015-16 but has now been renewed until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68820
• Published on 11/05/16 at 16:00
©  Manchester City
Premier League: Chinese company Whaley Technology to be the official TV partner of Man City in China

Whaley Technology, a Chinese manufacturer of smart televisions (capable of WiFi connection), has become the official TV partner of Manchester City FC (Premier League) in China, on 09/05/2016. Neither the duration nor the amount of the partnership were disclosed. Whaley will broadcast exclusive…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 68785
• Published on 11/05/16 at 14:20
©  vfb.de
Bundesliga: Mercedes-Benz Bank extends its deal as shirt sponsor of VfB Stuttgart until 2018-19

Mercedes-Benz Bank, a banking and insurance subsidiary of the German automobile group Daimler, has extended its partnership with VfB Stuttgart (Bundesliga) for two seasons, on 10/05/2016. The agreement, which makes Mercedes-Benz Bank the German club's shirt sponsor until the end of the 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68775
• Published on 11/05/16 at 12:30
©  Watford FC
Premier League: Canadian brand Dryworld succeeds Puma as Watford FC kit supplier (for 2016-2019)

The Canadian brand Dryworld has become the official kit supplier of Watford FC (Premier League) for the 2016-2019 period (three seasons), announced the English club on 09/05/2016. Dryworld succeeds the Spanish manufacturer Joma (2009-10), the Qatari manufacturer Burrda (2010-2012) and the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 68725
• Published on 10/05/16 at 17:30
©  schalke04.de
Bundesliga: Gazprom (energy) extends deal as FC Schalke 04 shirt sponsor until 2021-22

Gazprom, the Russian energy supplier, has extended its deal as the main shirt sponsor of FC Schalke 04 (Bundesliga) for five seasons, on 07/05/2016. The current contract, which ends at the end of the 2016-17 season, has been extended until 30/06/2022. Gazprom has been the main shirt sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 68704
• Published on 10/05/16 at 15:30
©  mcfc.co.uk
Premier League: PAK Lighting becomes an official partner of Manchester City in China

PAK Lighting, the Chinese manufacturer of lighting solutions for indoor and outdoor areas, has become the official lighting partner of Manchester City FC (Premier League) in China, on 05/06/2016. The duration or the amount of the partnership were not disclosed. The agreement was unveiled at a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68670
• Published on 10/05/16 at 13:30