Filter by domain
Filter by year
Filter by month
©  LaLiga
Spain: CSM Sports & Entertainment becomes the exclusive agency for LaLiga's commercial rights

CSM Sports & Entertainment, a British marketing and media rights agency, has become the sole agency in charge of the international commercial and sponsorship rights to LaLiga, announced the Spanish League on 29/03/2016. CSM will work with LaLiga to manage the international commercial and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 65860
• Published on 31/03/16 at 11:44
©  Andre Sanano
Portugal: Samsung partner of the technical centre to open on 31/03/2016 and national team sponsor

The Portuguese Football Federation reached an agreement with Samsung, which makes the South Korean manufacturer of electronics products the partner of the Cidade do Futebol ( "City of Football," the Portuguese national technical centre, built near Lisbon and to be inaugurated on 31/03/2016 after…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 65835
• Published on 31/03/16 at 09:30
©  Mundo Deportivo
Liga BBVA: Wanda becomes the naming rights partner of the Atlético Madrid training centre

The Ciudad Deportiva de Majadahonda, the training centre of Club Atlético de Madrid (Liga BBVA), has been renamed the Ciudad Deportiva Wanda Atlético Madrid in official communications made by the Madrid club since 09/03/2016. Spanish media had reported the name change since 02/03/2016. Wanda…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 65803
• Published on 30/03/16 at 14:50
NBA: Detroit Pistons install the "WaitTime" system, a digital indicator of waiting times in stadiums

WaitTime, a US digital services company, is developing a system that provides real-time indicators of waiting times for multiple services available in sports arenas and event halls. The first sports franchise to have adopted this technology is the Detroit Pistons (NBA), who have installed the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 65693
• Published on 30/03/16 at 09:30
©  Santander
Copa Libertadores: Santander extends deal as the official bank of the competition until 2018

The Spanish bank Santander has agreed a three year extension to its partnership with the Bridgestone Copa Libertadores, the equivalent of the CONMEBOL Champions League, announced the Argentine newspaper Urgente24 on 16/03/2016 and the Brazilian newspaper Maquina do Esporte on 18/03/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 65691
• Published on 29/03/16 at 15:45
©  Fabio Ferrari
Digital: Juventus and its sponsor Randstad (HR) recruit an intern via a mini-series on the internet

Randstad, the Dutch recruitment and human resources company, launched the "Randstad is looking for Ju" operation on 29/01/2016. This scheme lead Juventus (Serie A TIM) to recruit Valerio Gori (25 years old) as an intern in its consumer marketing and fan relationship management department, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 65632
• Published on 29/03/16 at 12:34
Liga BBVA: Powerpixxel installs a 176 m² screen outside the stadium of RCD Espanyol

RCD Espanyol (Liga BBVA) and their partner Powerpixxel, a German company based in Stuttgart specialising in digital displays, have installed a giant screen on the facade of the RCDE Stadium on 17/03/2016. This screen, with an area of 176m² (8m x 22m) will function 24 hours per day, every day of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 65575
• Published on 25/03/16 at 17:09
©  Liverpool FC
Premier League: Danish beer brand Carlsberg extends its partnership with Liverpool until 2019

The Danish beer brand Carlsberg has extended its partnership with Liverpool FC (Premier League), until the end of the 2018-19 season, on 23/03/2016. The current partnership, through which Carlsberg became the official beer of the club, was signed on 12/07/2013 and expires at the end of the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 65554
• Published on 25/03/16 at 14:30
Sportem 2016: "Licensing allows a brand to become better known" (C. Rousseau, Troisième Ligne)

"Licensing allows a brand to be present on multiple networks at the same time, apart from the sale of products in store, and certainly to perfect its marketing strategy and to become better known as a brand. Licensing is a powerful tool for development," said Christophe Rousseau, founder of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 65528
• Published on 25/03/16 at 13:45
©  ASF
Switzerland: Volkswagen extends its partnership with the Swiss Federation until 2020

The German automaker Volkswagen has extended its partnership with the ASF, announced the Swiss Federation on 21/03/2016. The agreement, which began ahead of the 2014 World Cup and was due to expire at the end of Euro 2016, was extended until the summer of 2020.As part of this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 65501
• Published on 25/03/16 at 12:09