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©  D.R.
Ligue 1: Boulanger becomes official multimedia and appliances distributor of Paris SG until 2016-17

Boulanger, the retail chain specialising in leisure, multimedia and appliances, has become the official mulitimedia and appliances distributor of Paris Saint-Germain FC (Ligue 1) until the end of the 2016-17 season, the club announced on 13/01/2016.The partnership is estimated at €500,000 per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 59989
• Published on 14/01/16 at 09:35
©  CBF
Brazil: Continental (tyres) becomes a title sponsor of the 2018 Brazilian Cup

The German tyre manufacturer Continental has become a title sponsor of the 2018 Brazilian Cup, announced the CBF on 08/01/2016. The agreement was negotiated by the agency Traffic Sports. The competition now bears the official name "Copa Continental do Brasil". The German company replaces the food…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 59981
• Published on 13/01/16 at 17:30
©  D.R.
France: HTC (smartphones and tablets) becomes a technology partner of the LFP until 2018-19

HTC, the Taiwanese manufacturer specialising in digital smartphones and tablets, has become a technology partner of the LFP and all its competitions (Ligue 1, Ligue 2, the Coupe de la Ligue and the Trophée des Champions) until the end of the 2018-19 season, announced HTC on 08/01/2016. The annual…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 59943
• Published on 13/01/16 at 14:35
©  D.R.
Ligue 1: beIN Sports becomes an official partner of Angers SCO until June 2016

beIN Sports France, the pay-TV channel owned by the Qatari beIN Media Group, has become an official partner of Angers SCO (Ligue 1) until June 2016, the club announced on 07/01/2016. This partnership will result in an increased presence of the group on the club's visual media including the LED…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 59880
• Published on 12/01/16 at 17:29
Panasonic create a site dedicated to watching skills performed by Neymar (BRA, FC Barcelona) in 360°

Panasonic, the Japanese electronics manufacturer, has launched a website dedicated to the technical prowess of the Brazilian player Neymar Jr (FC. Barcelona), filmed with a "360° camera", announced the Osaka-based firm (Japan) on 21/12/2015. The site, crazyskills.panasonic.com, is available in…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 59819
• Published on 12/01/16 at 13:42
©  D.R.
Premier League: EZ Trader (financial trading) partners with Tottenham Hotspur in 2015-16

EZ Trader, the binary options financial trading company, has become a partner of Tottenham Hotspur FC (Barclays Premier League) for the 2015-16 season, the club announced on 11/01/2016. EZ Trader is entitled to visibility on the advertising boards at White Hart Lane (36,200 seats) and on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 59801
• Published on 12/01/16 at 11:40
©  D.R.
Liga BBVA: Bank Mega becomes a regional partner of FC Barcelona in Indonesia

The Indonesian group Bank Mega has become a regional partner of FC Barcelona (Liga BBVA) in Indonesia, the club announced on 06/01/2016. The Indonesian company becomes the fourth bank to enter into a regional partnership with Barça. Bank Mega will launch a "Mega Barça" credit card. Holders of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 59722
• Published on 11/01/16 at 15:40
©  D.R.
Serie A: auto manufacturer Dacia obtains the naming rights of the newly renovated Udinese stadium

Dacia, the Romanian car brand owned by the French group Renault since 2000, has obtained the naming rights of the newly renovated stadium of Udinese Calcio (Serie A TIM), the Stadio Friuli (25,000 seats), announced the club on 08/01/2015. Dacia is also a shirt sponsor of Udinese until 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 59716
• Published on 11/01/16 at 13:35
©  Sporting Portugal
Portugal: Sporting Clube sell its TV rights and sponsorship to telecom group NOS for €446m

Sporting Clube de Portugal (Liga NOS) have sold its media rights (2018-2028), the exploitation of static and virtual advertising space at the Estádio José Alvalade (50,095 seats, also for 2018-2028), the broadcasting and distribution rights to its Sporting TV channel (2017-2029) and its main shirt…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 59713
• Published on 11/01/16 at 12:40
©  D.R.
Serie A: IMA (automatic machines manufacturer) becomes a premium partner of Bologna FC 1909

IMA, the Bologna-based company specialising in the design and manufacture of automatic machines for the processing and packaging of pharmaceuticals, cosmetics and food, has become a premium partner of Bologna FC 1909 (Serie A TIM) for several seasons, announced the club on 07/01/2016. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 59684
• Published on 11/01/16 at 10:48