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©  Kellogg's
Real Madrid CF: Kellogg's offers a South American fan of the club a trip to attend a match in Madrid

The American food company Kellogg's, a regional partner of Real Madrid CF (LaLiga Santander) in South America since March 2017, is activating its partnership with the club via its Kellogg's (cereals) and Pringles (snacks) brands, on 15/03/2017.The operation, called "Hagamos historia con el Real…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91943
• Published on 28/04/17 at 11:12
©  Renault
SS Lazio: partner Renault invites Roman fans to test drive its cars and win prizes

The Italian subsidiary of French automaker Renault has activated its partnership with SS Lazio (Serie A TIM) by offering fans to test drive models of the in Renault dealerships in Rome (ITA), and win various prizes after a draw, announced the Roman club on 03/03/2017. The operation ran from 26/02…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 91508
• Published on 28/04/17 at 11:11
©  Bundesliga
Bundesliga: Derbystar to succeed adidas as official ball supplier (2018-2022)

Derbystar, the German manufacturer of balls and sports textiles belonging to the Dutch group Deventrade, will succeed adidas as official ball supplier to the Bundesliga and 2.Bundesliga, the DFL announced on 24/04/2017. This partnership takes effect from 2018-19, and extends over four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92144
• Published on 27/04/17 at 14:14
©  Ajax Amsterdam
Eredivisie: PCI (document logistics) becomes an official supplier of AFC Ajax until 2021-22

PCI Nederland, a Dutch company specialising in document management solutions for professionals, has become an official supplier of AFC Ajax (Eredivisie) on 19/04/2017. This partnership, in the 4th level in the club's sponsorship hierarchy, takes effect from the 2017-18 season and extends over five…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 92046
• Published on 27/04/17 at 10:20
©  Liqui Moly
Ice Hockey: Liqui Moly (engine lubricants) becomes official sponsor of the 2017 World Championship

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has become an official sponsor of the 2017 World Ice Hockey Championship, announced the Swiss agency Infront Sports & Media, the media and marketing rights manager of the competition, on 20/04/2017. This is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication, …
• Article # 92056
• Published on 27/04/17 at 08:37
©  Ajax Amsterdam
Ajax: shirt sponsor Ziggo expands its partnership to the eSports section until 2018 (€0.3m / year)

Ziggo, a Dutch cable-TV operator, has expanded its partnership with AFC Ajax (Eredivisie), and will become the main sponsor of the club's eSports section, announced on 10/04/2017. The contract, in the first level in the sponsorship hierarchy of the eSports section, runs over a period of one and a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91825
• Published on 26/04/17 at 09:30
©  LNR
Sponsorship: the Bank & Insurance sector invests €2bn per year globally (Nielsen Sports)

"If almost all industries invest in sport, the Bank & Insurance sector stands out as a leader in sports sponsorship, both nationally and globally. We estimate spending on sponsorship from this sector exceeds €2bn per year across all sports in the world and in a context of relatively stable amounts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 91514
• Published on 24/04/17 at 17:48
©  LaLiga
Laliga Ball Hub, a virtual museum of Nike balls used during the 20-year partnership with LaLiga

LaLiga launched, on its website on 10/04/2017, the dedicated page "LaLiga Ball Hub" which retraces the history of the Nike balls used in the Spanish first division since 1996-97. This page intends to celebrate the 20 years of partnership with the American brand Nike, the official supplier of balls…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 91445
• Published on 24/04/17 at 17:44
©  Ajax Amsterdam
Eredivisie: partner Hublot (watchmaker) extends with Ajax Amsterdam until 2019-20

The Swiss watchmaker Hublot, the official timekeeper of AFC Ajax (Eredivisie) since 14/10/2011, has extended its partnership with the Amsterdam club, on 14/04/2017. The contract, which was set to end at the end of the 2016-17 season, has been extended by three additional years, until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91941
• Published on 24/04/17 at 15:44
©  LFP
France: Conforama (distribution) acquires the title naming rights to Ligue 1 (2017-2020)

Conforama, a French group specialising in the distribution of furniture, home decoration, household appliances, and electronics, has acquired the title naming rights to Ligue 1, announced the LFP on 20/04/2017. The French football first division will be called the "Ligue 1 Conforama" from the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 91854
• Published on 21/04/17 at 10:40