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SEC: "At Frankfurt, 2/3 of the stadium income comes from club activities" (M. Schneider)

"The Commerzbank Arena welcomes between 500,000 and 600,000 spectators for the twenty or so matches played by Eintracht Frankfurt (Bundesliga) each season, and the other events that are organized (including concerts) are about the equivalent. In terms of revenue, however, the distribution is…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums, Legal, …
• Article # 135765
• Published on 14/12/18 at 11:55
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 135756
• Published on 14/12/18 at 11:05
©  D.R.
Sport Executive Club: "15% of clubs in Europe own their stadium" (S. Pottier, Lagardère SE)

"The big clubs, or those who aspire to become so, have a real desire to control their stadium by becoming owners. 15% of first division clubs in Europe are direct owners of their enclosure, and only 21% include their stadium business in their balance sheet," said Stéphane Pottier, vice-president…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Stadiums, Legal, …
• Article # 135624
• Published on 13/12/18 at 15:00
©  @nbaeurope
Basketball: the first NBA Store in Europe opens in Milan (ITA) with products from 30 franchises

The first NBA Store in Europe has opened in Milan (Italy), according to the National Basketball Association on its NBA Europe Instagram account on 04/12/2018. The store was inaugurated by former Croatian player Dino Radja. The opening of the store, located in Passarella Gallery, near San…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 135502
• Published on 12/12/18 at 14:59
©  SFC
LaLiga Santander: Scalpers extends as the "official formal wear partner" of Sevilla FC until 2020-21

Scalpers, a Spanish clothing brand, has extended as the "official formal wear partner" of Sevilla FC (LaLiga Santander) for two seasons, or until the end of the 2020-21 season, on 07/12/2018. Scalpers has the status of official partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 135367
• Published on 11/12/18 at 11:25
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers: club owner Fosun (CHN) becomes an official sponsor of the training ground

Fosun International, a Chinese conglomerate operating in the fields of health, finance and entertainment, has become an official sponsor of the Sir Jack Hayward Training Ground from the 2018-19 season, according to Wolverhampton Wanderers FC (Premier League) on 03/12/2018. Fosun International, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 135198
• Published on 10/12/18 at 11:55
©  D.R.
2019 Women's World Cup: EDF (energy) fifth French national supporter of the competition

EDF, a French energy supplier, has become a partner of the 2019 Women's World Cup in France, announced FIFA and the Local Organizing Committee (COL) on 06/12/2018. EDF becomes the fifth "national supporter" of the competition, after Arkema (chemistry), SNCF (rail transport), Crédit Agricole (bank…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 135199
• Published on 07/12/18 at 14:25
©  imgreliance.com
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 135155
• Published on 07/12/18 at 10:30
©  BMW_Ryder Cup
Golf: BMW (car manufacturer) partner of the Ryder Cup and European Tour until 2022

The German car group BMW has renewed and extended its partnership with the Ryder Cup and has become an official partner of the 2020 (Whistling Straits, Wisconsin, USA) and 2022 (Marco Simone, Italy) editions of the competition, on 29/11/2018. As part of the agreement, signed with the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 135030
• Published on 06/12/18 at 16:29
©  AC Milan
Serie A TIM: Bioscalin (hair care) becomes a major partner of AC Milan for two seasons (2018-20)

Bioscalin, an Italian brand specialised in hair care and beauty products from the pharmaceutical company Giuliani, has become the official Hair Care Partner of AC Milan (Serie A TIM) for two seasons, from 2018-19 until 2019-20, on 03/12/2018. "This is the first sporting sponsorship for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 135073
• Published on 06/12/18 at 13:20