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©  D.R.
Premier League: Puma succeeds Nike as equipment supplier of Manchester City from 2019-20

The German brand Puma has become an official partner of City Football Group (CFG), the holding company and owner of Manchester City FC (Premier League), from the 2019-20 season as part of a "long-term partnership," according to the club on 28/02/2019. Puma has become an equipment supplier for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 141280
• Published on 28/02/19 at 14:45
©  FC Internazionale Milano
Serie A TIM: a "commemorative jersey" celebrating 20 years of Inter Milan's partnership with Nike

FC Internazionale Milano (Serie A TIM) is marketing a "commemorative jersey" to celebrate the 20th anniversary of its partnership with Nike, according to the club on 26/02/2019. The American company has been equipping the Milanese club since the 1998-99 season. Nike pays an estimated €18.1m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 141225
• Published on 28/02/19 at 12:10
©  Juventus FC
Serie A TIM: an average of €5.58m annually for main shirt sponsorship in 2018-19

18 of the 20 Serie A TIM clubs have a main shirt sponsor in 2018-19, as of 26/02/2019, Invent being only the "secondary" shirt sponsor of UC Sampdoria and ACF Fiorentina with a "free" shirt sponsor ("Save the Children"). On average, the 20 sponsors (Genoa CFC and Cagliari Calcio each have two main…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 141082
• Published on 28/02/19 at 10:00
©  PSG
Ligue 1 Conforama: 17 of the 20 clubs have a main shirt sponsor in 2018-19

17 of the 20 Ligue 1 Conforama clubs have a main shirt sponsor for the 2018-19 season, as of 25/02/2019. LOSC Lille, Stade de Reims do not have a main shirt sponsor, while OGC Nice offers its sponsorship space to its Endowment Fund. Angers SCO, Dijon FCO, FC Girondins de Bordeaux, RC Strasbourg…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 140957
• Published on 27/02/19 at 14:30
©  Asics
Asics: a turnover of €3bn (-3.4%) and operating profit of €83m (-46.3%) in 2018

The Japanese sports equipment manufacturer Asics has posted a turnover of ¥386.6bn (€3.06bn on 31/12/2018) for the fiscal year 2018, down 3.4% compared to 2017, according to the brand on 13/02/2019. Asics also posted an operating profit of ¥10.5bn (€83m) in 2018, down 46.3%. "During 2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 140643
• Published on 27/02/19 at 09:30
©  D.R.
LaLiga Santander: 13 of the 20 clubs (65%) have a sleeve sponsor in 2018-19

13 of the 20 LaLiga Santander clubs have a sleeve sponsor in 2018-19, representing 65% of the total number of clubs, as of 24/01/2019. Athletic Club, Real Club Celta de Vigo, Reial Club Deportiu Espanyol de Barcelona, Getafe CF, Levante Union Deportiva, Real Madrid CF and Rayo Vallecano de Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 138507
• Published on 26/02/19 at 15:30
©  Puma
Puma: a turnover of €4.648bn (+17.6%) and net profit of €187.4m (+38%) for the financial year 2018

Puma, a German sports equipment manufacturer, posted a turnover of €4.648bn for the financial year 2018, up 12.4% (17.6% currency adjusted) compared to 2017, according to the brand on 14/02/2019. Puma posted "double-digit growth in all regions and product segments," added the brand. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 140257
• Published on 26/02/19 at 09:30
©  ASSE_Lagardere Sports
Exclusive Ligue 1 Conforama: Lagardère Sports extends as marketing agency of AS Saint-Étienne until 2030

Lagardère Sports, a sports marketing agency from the French group Lagardère Sports & Entertainment, has extended as the exclusive marketing agency of AS Saint-Étienne (Ligue 1 Conforama) until 30/06/2030 on 25/02/2019. "Lagardère Sports will continue to negotiate AS Saint-Étienne's partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Agencies, Essentials Sponsors & Partners
• Article # 140907
• Published on 25/02/19 at 14:10
©  www.sofoot.com
Champions League: airlines are the most represented sector for shirt sponsorships in the Round of 16

Airlines are the most represented sector for main shirt sponsors of the 16 teams still competing in the Round of 16 of the 2018-19 Champions League, with a presence on the kits of four teams (25%). The automotive and telecommunications sectors follow with three clubs each. These three sectors…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 140797
• Published on 25/02/19 at 11:45
©  AC Milan
eSports: Puma and Konami activate their partnerships with AC Milan via a PES 2019 tournament

AC Milan (Serie A TIM) and the German sports equipment manufacturer Puma, "with the support of PG eSports (eSports tournament organiser), have announced the first Pro Evolution Soccer 2019 tournament (on the video game published by Konami) organised in collaboration with a football team," said the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 140786
• Published on 22/02/19 at 17:24