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©  D.R.
LaLiga SmartBank: William Hill (betting), partner of 11 of the 22 second division clubs for 2019-20

William Hill, a British sports betting and gambling operator, is a betting partner of 11 LaLiga SmartBank clubs for 2019-20, as of 31/07/2019. William Hill became a partner of the four clubs that have been promoted to the Spanish second division for 2019-20 on 18/07/2019: CD Mirandés, Real Racing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 153502
• Published on 31/07/19 at 16:20
©  Alexandre Simoes Melitta (Schweiz) GmbH Borussia Dortmund GmbH & Co. KGaA
Bundesliga: Melitta (coffee), regional partner of Borussia Dortmund for three seasons (2019-2022)

Melitta, a German coffee group, has become a regional partner of Borussia Dortmund (Bundesliga) for three seasons (2019-2022), according to the coffee brand on 31/07/2019. Melitta has the status of regional partner for Germany, Austria and Switzerland, the fourth level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 153484
• Published on 31/07/19 at 15:27
©  D.R.
Ligue 1 Conforama: Betclic (betting), back shirt sponsor of FC Girondins de Bordeaux (2019-2021)

Betclic Group, a sports betting operator based in Bordeaux (FRA) since 2018, has become a main partner and back shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 29/07/2019. Betclic has the status of main partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 153458
• Published on 31/07/19 at 11:05
©  Newcastle United FC
Newcastle United FC: MansionBet (online betting), an official partner for two seasons (2019-2021)

MansionBet, an UK online sports betting and gambling operator belonging to Mansion Group, a Gibraltar-based sports betting and online casino company, has become the official UK betting partner of Newcastle United FC (Premier League) for "the next two seasons (2019-2021)," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 153438
• Published on 31/07/19 at 09:50
©  D.R.
Spain: LaLiga 1|2|3 (second division) changes its name to become LaLiga SmartBank from 2019-20

The Spanish second division (LaLiga 1|2|3) has changed its name, as part of the partnership with the Spanish bank Banco Santander, and has become LaLiga SmartBank from the 2019-20 season, announced LaLiga, on 30/07/2019. "This change makes reference to SmartBank, Santander's range of products…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153432
• Published on 30/07/19 at 16:44
©  AMAC / Puma
Sponsorship: Puma partners with Manchester City coach Pep Guardiola from 2019-20

Puma has partnered with Manchester City FC (Premier League) coach Josep Guardiola (ESP) as part of a "long-term" agreement on 29/07/2019. Pep Guardiola joins Manchester City players Sergio Aguero (ARG) and David Silva (ESP), as an ambassador for the German brand. The agreement with Puma…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 153385
• Published on 30/07/19 at 10:20
©  D.R.
Olympique de Marseille: a poster campaign to activate the club's partnership with Uber Eats

Uber Eats, a meal delivery application, and subsidiary of the Uber taxi application, is launching a poster campaign to celebrate Olympique de Marseille's (Ligue 1 Conforama) new shirt, on 29/07/2019. This first activation campaign of the partnership between OM and its major partner has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153323
• Published on 29/07/19 at 12:30
©  Ineos_OGC Nice
Ligue 1 Conforama: Ineos (chemicals) becomes the main shirt sponsor of OGC Nice from 2019-20

Ineos, a company specialised in the chemical sector, has become the main shirt sponsor of OGC Nice (Ligue 1 Conforama) from the 2019-20 season, according to club on 27/07/2019. Ineos, which has the status of main partner, the first level in the club's sponsorship hierarchy, "will also benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 153316
• Published on 29/07/19 at 11:40
©  D.R.
Ligue 1 Conforama: Maisons Pierre (housing) extends as a shorts sponsor of FC Nantes for 2019-20

Maisons Pierre, a French company specialised in the construction of detached houses, has extended its partnership with FC Nantes (Ligue 1 Conforama) for 2019-20 as an official partner and front shorts sponsor, according to the club on 26/07/2019. Maisons Pierre will continue to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153269
• Published on 29/07/19 at 10:25
©  D.R.
Premier League: StormGain (cryptocurrency) becomes a sleeve sponsor of Newcastle United for 2019-20

StormGain, a cryptocurrency platform, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for 2019-20, according to the club during the presentation of its away shirt on 26/07/2019. The agreement was negotiated by WH Sports Group. StormGain has the status of a main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153301
• Published on 29/07/19 at 09:40