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2019-20 Bundesliga: 14 of the 18 clubs have a stadium naming contract (average amount of €3m/year)

Of the 18 clubs competing in the 2019-20 Bundesliga season, 14 (77%) play in a stadium under a naming rights contract. Borussia Mönchengladbach (Borussia Park), Hertha BSC (Olympiastadion), SC Freiburg (Schwarzwald-Stadion) and 1. FC Union Berlin (Stadion An der Alten Försterei) are the only…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 153253
• Published on 26/07/19 at 16:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 153223
• Published on 26/07/19 at 14:20
©  D.R.
eSports: Invitus Gaming and Manchester United FC players meet in China via mutual partner Chevrolet

Chevrolet, an American car manufacturer, organised a meeting between the eSports players of the Chinese team Invictus Gaming and those of Manchester United FC (Premier League), on 23/07/2019. Taking advantage of the English club's tour of China, the players of both teams exchanged shirts…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 153200
• Published on 26/07/19 at 11:40
©  D.R.
LaLiga: Iberia (airline) becomes a regional partner of the League in China for the 2019-20 season

Iberia, the Spanish airline of the British group International Airlines Group, has become a regional partner of LaLiga in China for the 2019-20 season, according to the body on 25/07/2019. "Thanks to this partnership, two of the most internationally recognised Spanish brands join forces to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153206
• Published on 26/07/19 at 11:00
©  D.R.
Tottenham Hotspur FC: AIA (insurance) extends as main shirt sponsor until 2026-27 (€358m)

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership until 2026-27, announced the club, on 25/07/2019. This contract will take effect directly from the 2019-20 season, replacing the conditions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 153153
• Published on 25/07/19 at 15:40
©  D.R.
Eredivisie: Budweiser (beer) extends as a partner of AFC Ajax for six seasons (2019-2025)

The Belgian brewer AB InBev, through its American beer brand Budweiser, has extended its partnership with AFC Ajax (Eredivisie) for six additional seasons (2019-2025), according to the Dutch club, on 24/07/2019. This agreement covers both Ajax's men's and women's teams until…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 153146
• Published on 25/07/19 at 14:40
©  D.R.
Rugby: Samsung (electronics, KOR) becomes a shorts sponsor of the Springboks (2019-2021)

Samsung, a South Korean electronics group, has become the "official electronic partner" and shorts sponsor of the South African national rugby team for two years, according to the South African Rugby Union (SA Rugby), on 19/07/2019. Samsung first appeared on the back of the team's shorts in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153127
• Published on 25/07/19 at 12:40
©  Ineos
Ineos (chemicals): invested in sports (OGC Nice, a cycling team, America's Cup, marathon runner)

Jim Ratcliffe, one of the UK's wealthiest men, and founder, chairman and CEO of Ineos, a chemical group that owns the Swiss club Lausanne-Sport (Brack.ch Challenge League), is in the process of acquiring OGC Nice (Ligue 1 Conforama), after having taken over a cycling team, a sailing team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153128
• Published on 25/07/19 at 11:40
©  Renault F1 Team
Formula 1: BP (oil and gas) extends its partnership with the Renault F1 Team until 2024

BP, a British oil and gas company, has extended as a major partner (first level) of the Renault F1 Team "for a further two years until the end of 2024," announced Renault on 24/07/2019. The partnership began in 2017 and was extended for a minimum of five seasons, until the end of 2022 on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 153122
• Published on 25/07/19 at 11:00
©  D.R.
Ligue 1 Conforama: Royal Canin (food) becomes a shorts sponsor of Nimes Olympique from 2019-20

Royal Canin, a French brand of cat and dog food belonging to the American confectionery company Mars, has become a partner and front shorts sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2019-20, according to the club on 24/07/2019. Royal Canin has the status of premium partner, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153110
• Published on 25/07/19 at 10:20