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©  D.R.
Bundesliga: Gigaset (electronics) extends its partnership with Bayern Munich (2019-2022)

Gigaset, a German company specializing in communication technologies and consumer electronics, has extended its partnership with FC Bayern Munich (Bundesliga) for three seasons (2019-2022), announced the brand and the club on 08/07/2019. Gigaset remains FC Bayern Munich's official and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152166
• Published on 12/07/19 at 12:39
©  D.R.
Italy: Macron becomes supplier of amateur football equipment for two seasons (2019-2021)

Macron has become the equipment supplier of Lega Nazionale Dilettanti (NLD), the Italian National Amateur Football League, for two seasons (2019-2021), announced the brand and the LND on 09/07/2019. The Italian supplier has the status of major partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 151976
• Published on 12/07/19 at 11:35
©  Manchester City
Premier League: Tecno Mobile extends as global partner of Manchester City from 2019-20

Tecno Mobile, the Chinese mobile phone manufacturer of the Transsion Holdings group, extended as a global partner of Manchester City FC (Premier League) from 2019-20 and "for several years", announced the club on 10/07/2019. Tecno Mobile will continue to enjoy the status of global partner…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 152070
• Published on 11/07/19 at 15:55
©  D.R.
Premier League: 1xBet succeeds BetVictor as Liverpool's betting partner from 2019-20

1xBet, a sports betting operator headquartered on the island of Curacao (a territory of the Netherlands), has becomes a partner of Liverpool FC from 2019-20, as part of a multi-year agreement, announces the club on 10/07/2019. 1xBet has the status of official partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 152059
• Published on 11/07/19 at 15:05
©  DFB
DFB-Pokal: the shirt sleeve sponsoring space can be marketed individually by clubs for 2019-20

The German clubs participating in the DFB-Pokal can now market their shirt sleeve space on their own for the competition in 2019-20, the Deutscher Fussball-Bund stated to Deutschen Presse-Agentur on 05/07/2019. Until now, the DFB sold this sponsorship area of the clubs participating in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 151893
• Published on 11/07/19 at 11:40
©  Total
Total AFCON 2019: activation mechanisms of Total (petroleum) title sponsor of the competition

Total, the French oil conglomerate, has rolled out several activations for the Total AFCON 2019 (see below), announced the group on 21/06/2019. Total is the title sponsor of the Africa Cup of Nations and official sponsor of African Football for eight years (from 2017 to 2024), following an…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 151803
• Published on 10/07/19 at 14:20
©  D.R.
Premier League: Singha (beer) extends partnership with Chelsea for three seasons (2019-2022)

The Thai beer brand Singha has extended its partnership with Chelsea FC (Premier League) for 2019-2022, or three more seasons, announced the club on 09/07/2019. "The renewed agreement will take our relationship to 2022, making Singha our longest-running partnership having begun in 2010," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 151816
• Published on 10/07/19 at 12:04
©  SD Eibar
LaLiga Santander: AVIA extends as SD Eibar shirt sponsor for two seasons (2019-2021)

The AVIA service station network will continue as a partner and main shirt sponsor of Sociedad Deportiva Eibar (LaLiga Santander) for two seasons (2019-20 and 2020-21), the club announced on 03/07/2019. As in the 2015-2019 period, AVIA will continue to enjoy the status of principal partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 151778
• Published on 10/07/19 at 10:09
©  D.R.
LaLiga Santander: Telefonica (telecom) "technological integrator" of Real Madrid CF (2019-2023)

Telefonica, the Spanish telecommunications operator and main domestic broadcaster of LaLiga Santander for the 2019-2022 cycle, has becomes the "technological integrator" partner of Real Madrid CF (LaLiga Santander) for four seasons (2019-2023), announced the club and Telefonica on 09/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 151793
• Published on 09/07/19 at 14:37
Lagardère Group: a total or partial sale of Lagardère Sports being studied

The Lagardère Group is currently assessing the strategic options for the sale of all or part of its subsidiary Lagardère Sports, said the French publishing, production, distribution and content group, in a statement released on 08/07/2019. "During this process, Lagardère may have to grant…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Sponsors - Partners, Agencies, …
• Article # 151728
• Published on 09/07/19 at 11:05