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©  D.R.
Huddersfield Town AFC: club partner Paddy Power launches a campaign for "unbranded football kits"

Huddersfield Town AFC (Sky Bet Championship) unveiled its 2019-20 sponsor-less home kit on 20/07/2019. The club is supporting the "Save Our Shirt" campaign launched by the Irish sports betting operator Paddy Power, a principal partner of Huddersfield Town for 2019-20 (agreement on 15/07/2019). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 152883
• Published on 22/07/19 at 16:20
©  USSF
2019 Women's World Cup: TV audiences, attendance, atmosphere... a success "beyond expectations"

"This World Cup in France has been phenomenal, moving, passionate, fantastic... The best Women's World Cup of all time. It is thanks to the French organization that this World Cup has become what it is, the best in the world," said Gianni Infantino, FIFA president, in Lyon (FRA) on 05/07/2019…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 152636
• Published on 22/07/19 at 09:30
©  Fortuna Dusseldorf
Bundesliga: Toyo Tires (tyres) extends as sleeve sponsor of Fortuna Düsseldorf (2019-2022)

Toyo Tires, a Japanese tyre manufacturer, has extended as partner and sleeve sponsor of the Fortuna Düsseldorf (Bundesliga) for three seasons, until 2021-22, according to the German club on 12/07/2019. Toyo Tires has the status of premium partner, the second level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152772
• Published on 19/07/19 at 14:54
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 152751
• Published on 19/07/19 at 13:04
©  D.R.
LaLiga: partnerships with Deliveroo (meal delivery) and HIS (travel agency) for 2019-20

Deliveroo, a British meal delivery company, has become an official partner of LaLiga for its professional football competitions LaLiga Santander and LaLiga 1l2l3, for the 2019-20 season, according to the Spanish body on 17/07/2019. Deliveroo has the status of official partner, the third level…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 152707
• Published on 19/07/19 at 11:25
©  D.R.
Serie A TIM: Nilox (connected objects and e-mobility) partner of Juventus FC from 2019-20

Nilox, an Italian brand specialised in sports connected objects, will partner with Juventus FC (Serie A TIM) once again, from 2019-20, according to the club on 18/07/2019. The brand specialised in e-mobility (electrical mobility) vehicles was previously a partner of Juventus for the 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152682
• Published on 19/07/19 at 10:40
©  RCS_Europa-Park
Ligue 1 Conforama: Europa-Park (leisure park), official sponsor of RC Strasbourg from 2019-20

Europa-Park, a German leisure park located 50km from Strasbourg (FRA), has become a partner of RC Strasbourg Alsace (Ligue 1 Conforama) as part of a "multi-year agreement," said the club on 18/07/2019. "The park becomes a 'naming partner' of the Family Stand and the Family Zone at the Stade de la…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 152663
• Published on 18/07/19 at 17:09
©  D.R.
LaLiga Santander: Sailun Tyre (tyres) succeeds Sesderma as sleeve sponsor of Valencia CF (2019-2022)

Sailun Tyre, a Chinese tyre manufacturer, has become a partner and sleeve sponsor of Valencia CF (LaLiga Santander) for three seasons (2019-2022), according to the club on 17/07/2019. Sailun Tyre has the status of "premium plus" partner, the second level in the Spanish club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152662
• Published on 18/07/19 at 15:45
©  D.R.
Premier League: EA Sports succeeds Konami as partner of Liverpool FC from 2019-20

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has become a partner of Liverpool FC (Premier League) from 2019-20, as part of a multi-year agreement, according to the club on 16/07/2019. EA Sports has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152616
• Published on 18/07/19 at 12:20
©  n/a
Women's World Cup: "A huge uplift in brand interest but more to be done" (J. Fenn, H+K Strategies)

"Most brands focused on an emotive statement of intent at the start of the tournament, but then did much less of impact as the tournament went on. It was unquestionably a huge uplift in brand interest from previous major women's tournaments, but there is still much more to be done for some…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 152441
• Published on 18/07/19 at 10:54