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©  VCF
LaLiga Santander: bwin (sports betting) main shirt sponsor of Valencia CF (2019-2022)

bwin, a Gibraltar-based sports betting operator belonging to the British group GVC Holdings, has extended its partnership with Valencia CF (LaLiga Santander) and has become the main shirt sponsor of the club for three-seasons (2019-2022) on 28/06/2019. Partner of Valencia CF since 2017-18, bwin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 151128
• Published on 03/07/19 at 09:35
©  D.R.
2.Bundesliga: Emirates extends as main shirt sponsor of Hamburger SV for 2019-2022

The airline Emirates, has extended its partnership as the main shirt sponsor of Hamburger Sport-Verein (2.Bundesliga) for three seasons (2019-2022), according to the German club on 27/06/2019. Emirates has been a partner of HSV since the 2006-07 season. The agreement was negotiated by Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 151021
• Published on 02/07/19 at 13:30
©  D.R.
Premier League: Dafabet (betting) becomes the main shirt sponsor Norwich City FC (2019-2022)

Dafabet, a Philippines-based sports betting and online gaming operator, has become a partner and main shirt sponsor of Norwich City FC for three seasons (2019-2022), announced the club that has been promoted to the Premier League for the 2019-20 season, on 01/07/2019. This deal represents a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 151127
• Published on 02/07/19 at 12:10
Nike: turnover up 7% (to €35.1bn) and football revenue down 6% (to €1.9bn) in 2019

Nike posted a turnover of $39.1bn (€35.1bn) for the fiscal year 2019 (from 01/06/2018 to 31/05/2019), up 7% (+11% excluding the impact of exchange rates) compared to 2018 ($34.5bn/€29.7bn), announced the American equipment manufacturer on 27/06/2019. The Nike brand contributed 95% of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 151024
• Published on 02/07/19 at 10:50
©  D.R.
Ligue 1 Conforama: Uber Eats (delivery) main shirt sponsor of Olympique de Marseille for 2019-2022

Uber Eats, a food ordering and delivery platform, and subsidiary of the Uber taxi application, has become a primary partner and main shirt sponsor of Olympique de Marseille (Ligue 1 Conforama) for three seasons, from 2019-2022, on 01/07/2019. "With this partnership, Olympique de Marseille is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 151066
• Published on 02/07/19 at 10:10
©  Real Valladolid
LaLiga Santander: adidas succeeds Hummel as equipment supplier of Real Valladolid CF (2019-2023)

The German brand adidas has become the equipment supplier of Real Valladolid CF (LaLiga Santander) for four seasons (2019-2023), according to the Spanish club on 01/07/2019. adidas will have the status of official technical partner, the second level in the sponsorship hierarchy of Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 151088
• Published on 02/07/19 at 09:30
©  D.R.
Premier League: Konami (video games) extends its partnership with Arsenal for 3 seasons (2019-2022)

The Japanese video game publisher Konami has extended its partnership with Arsenal FC (Premier League) for three seasons (2019-2022), according to the club on 28/06/2019. Konami has the status of official partner, the second level in the sponsorship hierarchy of Arsenal FC. Konami became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 151022
• Published on 01/07/19 at 14:40
©  Nike
Nike: the most represented equipment supplier and biggest spender (€358.6m) in the Top 5 in 2018-19

Revenues from equipment supplier contracts are highly concentrated in the Top 5 European leagues: the 25 clubs that receive the most thanks to their sponsorship contracts total €714.1m, or 88% of the total of the Top 5 in 2018-19 (€812.1m). Of these 25 clubs, nine are partnered with Nike, the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 150981
• Published on 01/07/19 at 12:20
©  D.R.
Paris Saint-Germain: Nike extends for 10 years, the latest step in the club's sponsorship strategy

Nike extended its partnership as official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032) on 28/07/2019. The French champion club has signed its fourteenth sponsorship contract in 2018-19 (new partners, renewals and extensions, according to News Tank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 151018
• Published on 01/07/19 at 11:20