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©  Seb Lascoux
Think Football 2020: from CSR to women's football, to Mediapro's strategy and TV rights windfall

Corporate Social Responsibility among companies and organisations (Why the boom in CSR? How to reconcile social work and business, How to communicate? From discretion to social washing, which spaces?), challenges for the future (eSports, blockchain, the Evin Law), women's football (What…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 177155
• Published on 11/03/20 at 10:31
©  SportsponsoringWiki
Lagardère Sports: "SportsponsoringWiki", an interactive platform dedicated to sports sponsorship

Lagardère Sports & Entertainment has launched the "SportsponsoringWiki" interactive platform, which catalogues possibilities offered by sponsorship and marketing in order to inform and educate all those involved in the world of sport, according to the marketing agency on 04/03/2020. "The website…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 176923
• Published on 10/03/20 at 11:19
©  D.R.
eSports: Rewe (retail) and RheinEnergie (energy) become sponsors of 1. FC Köln's eSports team

Rewe, a German retail group, and RheinEnergie, a German energy supplier, have extended their partnership with 1. FC Köln (Bundesliga) and become partners of the German club's eSports team from 2019-20. Rewe and RheinEnergie are major partners (first level) of 1. FC Köln. The two brands based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 177245
• Published on 10/03/20 at 10:45
©  D.R.
Bundesliga: Bitburger (GER) extends as official beer of FSV Mainz 05 for 2020-2022

The German beer company Bitburger has extended as partner and official beer of FSV Mainz 05 (Bundesliga) for an additional two seasons (2020-2022), according to the German club on 05/03/2020. The agreement was negotiated by Infront, FSV Mainz's exclusive marketing agency for the 2015-2031…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177162
• Published on 09/03/20 at 15:20
©  Real Madrid CF
LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid CF from 2019-20

The Spanish beer company Mahou San Miguel has renewed its partnership with Real Madrid CF (LaLiga Santander) from 2019-20 and "many seasons to come," announced the club on 03/03/2020. Mahou, through its Mahou Cinco Estrellas brand, will continue to benefit from the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177033
• Published on 06/03/20 at 15:34
©  LAFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 177041
• Published on 06/03/20 at 15:04
©  D.R.
Ligue 1 Conforama: IQONIQ (social media), shorts sponsor of AS Monaco for four seasons (2019-2023)

IQONIQ, a social media and fan engagement platform focused on the world of sport and entertainment, has become a partner of AS Monaco FC (Ligue 1 Conforama) from 2019-20 until the end of 2022-23, according to the club on 05/03/2020. The company based in Monaco benefits from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 176919
• Published on 05/03/20 at 13:19
©  RCDE
LaLiga Santander: Estrella Damm extends as the "official beer" of RCD Espanyol for 2019-2023

Estrella Damm, a Catalan beer brand, has extended its partnership with RCD Espanyol (LaLiga Santander) for an additional four seasons (2019-2023), announced the club on 03/03/2020. As part of the partnership, the Estrella Damm brand will remain the "official beer" of the club. Estrella Damm, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 176893
• Published on 05/03/20 at 11:10
©  Los Angeles 2028
Los Angeles 2028: Delta Air Lines (airline), first partner of the Olympic Games ($50m/year)

Delta Air Lines becomes a partner of the Los Angeles 2028 Olympic and Paralympic Games for eight years from 01/01/2021, "making Delta the inaugural founding partner" of the competition, announced the American airline on 02/03/2020. The value of the agreement, which also makes Delta the partner of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 176723
• Published on 04/03/20 at 17:44
©  D.R.
Basketball: New Balance (equipment manufacturer), official marketing partner of the NBA from 2019-20

New Balance, an American sports equipment manufacturer, has become an "official marketing partner" of the National Basketball Association from 2019-20 as part of a "multi-year agreement," announced the NBA on 27/02/2020. As part of the partnership, the brand will produce and broadcast original…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 176682
• Published on 03/03/20 at 15:14