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©  D.R.
LaLiga: Sportsnavi official regional media of the Spanish League in Japan in 2020

Sportsnavi, a platform dedicated to sports created by the Japanese company SoftBank Corp. via its subsidiaries SoftBank Mobile (telecom) and Yahoo Japan (web services), has become a regional partner of LaLiga in Japan for the rest of 2020 (with an option to extend), announced the Spanish body on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 184043
• Published on 26/05/20 at 13:15
France: AccorHotels Arena becomes the Accor Arena, still in partnership with the hotel group

SAE POPB (joint company operating the Palais omnisports de Paris-Bercy on behalf of the City of Paris) and the French hotel group Accor are changing the name of the sports arena, passing from AccorHotels Arena (since 2015) at Accor Arena from 2020, announced the two parties on 25/05/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 183946
• Published on 26/05/20 at 10:15
©  Hummel x Astralis Group
eSports: hummel (DEN) becomes the official supplier to the Astralis Group (DEN) for three years

Danish equipment supplier hummel has become the official supplier to Astralis Group for three years, said Copenhagen-based eSports organization that owns the Origen (League of Legends), Astralis (CS: GO) and Future FC (FIFA) teams on 20/05/2020. This is the first eSports agreement for hummel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 183964
• Published on 25/05/20 at 17:10
"Branded content up 41% on Facebook and 122% on Instagram" (P. Hutton, Facebook)

"I think branded content is one of the big parts of the story and branded content is way up over this period, up 41% on Facebook and 122% on Instagram," said Peter Hutton, director of global sports partnerships at Facebook, during a webinar hosted by the pay-TV group Eleven Sports and event…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 183947
• Published on 25/05/20 at 16:04
©  Lagardère Sports and Entertainment
Lagardère Sports and Entertainment: new organization around two areas from 25/05/2020

"Lagardère Sports and Entertainment announces a new effective organization from today by refocusing on two areas: the first dedicated to domestic markets and the second dedicated to the development and growth of its activities," said the sports marketing agency on 25/05/2020. "The agency is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 183904
• Published on 25/05/20 at 15:14
©  FC Cologne
Bundesliga: Rewe (retail and distribution) extends as shirt sponsor of 1. FC Köln until 2021-22

Rewe, a German retail group, has extended as the main shirt sponsor of 1. FC Köln (Bundesliga) for an additional season, until 2021-22, the German club announced on 22/05/2020. Rewe, whose headquarters are located in Cologne, enjoys the status of main partner (first level) of the German club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 183917
• Published on 25/05/20 at 13:14
©  Club Atletico de Madrid
Atlético de Madrid: Herbalife extends as main shirt sponsor of the women's team until 2022-23

The American nutritional products brand Herbalife has extended as the main shirt sponsor of the women's team of Atlético de Madrid (Liga Iberdrola) for three seasons, the 2020-2023 period, on 20/05/2020. Herbalife also remains an official partner, nutritional supplier and nutritional advisor to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 183796
• Published on 25/05/20 at 09:59
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 183810
• Published on 22/05/20 at 14:20
©  D.R.
Media: Kevin Mayer (USA), creator of Disney+, appointed CEO of Douyin (TikTok) from 01/06/2020

The American Kevin Mayer, 58 years old, has been appointed CEO of Douyin (TikTok in the west) and COO of ByteDance, indicated the parent company of the Chinese social network on 18/05/2020. His appointment will be effective on 01/06/2020. "He will be charged with driving the global…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Legal
• Article # 183775
• Published on 22/05/20 at 12:00
©  D.R.
Premier League: hummel to succeed Umbro as equipment supplier of Everton for three years (2020-2023)

hummel will become the official equipment supplier of Everton FC (Premier League) for three seasons (2020-2023), announced the Liverpool-based club on 20/05/2020. "As technical partner, hummel will kit out the men’s, women’s and academy squads as well as the club’s coaching and Everton in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 183773
• Published on 22/05/20 at 10:59