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©  D.R.
Serie A TIM: Parma Calcio offers BtoB conferences with its partners "creating contact opportunites"

Parma Calcio 1913 ( Serie A TIM ) launched a video-conference format called "B2B Flash Online", meetings Digital "Thanks to this innovative format launched by Parma Calcio 1913 - the first company in Italy to have created it - the sponsors were able to chat individually and informally, recreating…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 183691
• Published on 20/05/20 at 17:09
©  Asics
Covid-19: post-lockdown, Bundesliga, donations/challenges... equipment suppliers facing the crisis

The running division of Asics launched the #UnitedWeRun race on 16/05/2020. "The objective is to collectively cover one million kilometers, but in a responsible manner, by running alone and respecting the distances between two runners. Once this objective is reached, the kilometers will be…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 183668
• Published on 20/05/20 at 12:29
©  D.R.
Bundesliga: Douyin (Chinese social network, TikTok) regional partner of Bayern Munich in China

Douyin (known as TikTok in the West), a Chinese social network, has become a regional partner of FC Bayern Munich (Bundesliga) in China from 2019-20, the German club announced on 14/05/2020. The duration of the partnership has not been communicated. Douyin has the status of regional partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 183529
• Published on 20/05/20 at 10:55
©  Brighton & Hove Albion FC
Covid-19 / Sponsorship: "Global sports sponsorship rights-fees will fall 37% in 2020" (Two Circles)

"Global sports sponsorship rights-fees will fall from $46.1bn (€42.1bn) in 2019 to $28.9bn (€26.7bn), a 37% year-on-year decrease in 2020 as the result of the Covid-19 pandemic," according the British marketing research agency Two Circles on 18/05/2020. "The Covid-19 pandemic has seen most…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 183545
• Published on 19/05/20 at 12:30
©  D.R.
2.Bundesliga: Heinz von Heiden extends as main shirt sponsor of Hannover 96 for 2020-21

Heinz von Heiden, a real estate constructor based in Isernhagen (Lower Saxony, GER), has extended as partner and main shirt sponsor of Hannover 96 (2.Bundesliga) for an additional season, 2020-2021, indicated the German club on 12/05/2020. Heinz von Heiden has the status of main partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 183456
• Published on 19/05/20 at 10:50
©  D.R.
Premier League: Kelme replaces adidas as kit supplier to Watford FC for 4 seasons (2020-2024)

Kelme, the Spanish brand which now belongs to the Chinese group Yuanxiang since 2018, has become the equipment supplier of Watford FC (Premier League) from 2020-21 and for four seasons (2020-2024), announced the English club on 15/05/2020. Kelme will therefore be present in the Premier League for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 183420
• Published on 18/05/20 at 14:00
©  D.R.
England: Harry Kane (Tottenham Hotspur FC) sponsors former club Leyton Orient (Sky Bet League Two)

England international Harry Kane (45 caps) will sponsor his former club Leyton Orient FC (Sky Bet League Two, English fourth division) for the 2020-21 season, announced the London based club on 14/05/2020. Harry Kane was on loan to Leyton Orient from his current club, Tottenham Hotspur FC (Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 183333
• Published on 18/05/20 at 09:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 183327
• Published on 15/05/20 at 14:50
©  Coca-Cola
French national team (FFF): augmented reality on Coca-Cola cans used to bring players to life

Coca-Cola France, the French subsidiary of The Coca-Cola Company, has activated its partnership with the French Football Federation (FFF) and is launching 11 cans bearing the image of French national team players, "which give access to exclusive Snapchat filters (augmented reality)," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 183307
• Published on 15/05/20 at 12:39
©  Zwift
Exclusive eSports: "Zwift compliments cycling in the outdoors, not something to replace it" (Eric Min, CEO)

"There is an opportunity for eSports as more people are open to the concept while there is a lack of racing. We've always looked to position Zwift as something that compliments cycling in the outdoors, not something to replace it. There is the opportunity for cycling eSports to slot into the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 182995
• Published on 14/05/20 at 15:09