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©  ACF Fiorentina
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 197869
• Published on 30/10/20 at 15:15
©  Red Bull
esports: Red Bull to live stream the Worlds 2020 final to make LoL "more accessible to new viewers"

Red Bull, an energy drinks brand, has activated its partnership with Riot Games and will broadcast the final of the 2020 League of Legends World Championship (Worlds) on its Twitch and YouTube channels on 31/10/2020, announced the Austrian group on 28/10/2020. The aim of this broadcast is to help…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, esport - gaming
• Article # 197907
• Published on 30/10/20 at 14:05
©  BuJo
6 Nations/France-Ireland: Guinness launches a "limited-edition" burger and drink kit for Irish fans

The Irish beer brand Guinness, part of the British group Diageo, has activated its partnership with the 6 Nations Tournament in Ireland with the launch of a "limited-edition" burger and drink "rugby at home kit" to mark the return of the competition, announced Six Nations Ltd, the organising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 197865
• Published on 30/10/20 at 13:30
©  American Express
Paris Saint-Germain: American Express launches advert campaign focused on inclusion and diversity

American Express, an American financial services company, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new advertising campaign that "celebrates diversity and inclusion," announced the group on 29/10/2020. "Launched on 01/11/2020 and visible…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 197732
• Published on 30/10/20 at 12:20
©  FAI
Ireland: Umbro succeeds New Balance as equipment supplier of the Football Association (2020-2026)

Umbro, an English brand belonging to the American company Iconix Brand Group, has become the official equipment supplier of the Football Association of Ireland (FAI) for "a six-year period" from 01/11/2020 (2020-2026), announced the Association and brand on 29/10/2020. Umbro will supply the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 197845
• Published on 30/10/20 at 11:09
©  D.R.
Falken (tyres) extends as a partner of Borussia Mönchengladbach and Club Atlético de Madrid

Falken Tyre Europe GmbH, the European subsidiary of the Japanese tyre brand Falken (Sumimoto Rubber Industries Group), has extended its partnership with Borussia Mönchengladbach (Bundesliga) and Club Atlético de Madrid (LaLiga Santander) for the 2020-21 season, announced the company on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 197760
• Published on 29/10/20 at 15:44
©  FC Internazionale Milano
Inter Milan: sponsorship revenue (€69.4m) down 46.7% at the end of the 2019-20 financial year

FC Internazionale Milano posted a decrease of €61m in sponsorship revenue, from €130.5m (2018-19) to €69.4m (-46.7%) at the end of the 2019-20 financial year which ended on 30/06/2020, announced the club on 28/10/2020. Most of this decline is due to the non-renewal of regional partners in China…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 197717
• Published on 29/10/20 at 11:50
©  Werder Brêmen
Bundesliga: Umbro, equipment supplier of Werder Bremen since 2018-19, extends until end of 2024-25

Umbro, an English brand belonging to the American company Iconix Brand Group, has extended its contract as the equipment supplier of Sport Verein Werder Bremen (Bundesliga) for an additional two seasons (2023-2025) from the initial agreement (2018-2023), announced the club on 27/10/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 197586
• Published on 28/10/20 at 15:44
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Sure (deodorant, Unilever), training kit sponsor in 2020-21

Sure, a deodorant brand belonging to the Dutch group Unilever, has become an official partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season, announced the club on 23/10/2020. Sure will be displayed on the training kits of Wolves players and staff. The deodorant brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 197528
• Published on 28/10/20 at 12:39
©  RCD Espanyol
LaLiga SmartBank: Vitaldent (dental clinics), partner of RCD Espanyol until 2022-23

Vitaldent, a Spanish network of dental clinics, has become a partner and the "official dental clinic" of RCD Espanyol (LaLiga SmartBank) as part of "a three-year agreement" until 2022-23, announced the Catalan club on 26/10/2020. Under the agreement, Vitaldent will benefit from visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 197498
• Published on 28/10/20 at 11:20