Sponsors & Partners: archives 2020 (page 73/75)

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NFL: collaboration with H&M (clothing) for the launch of a capsule collection

H&M, a Swedish clothing-retail company, has collaborated with the National Football League and launched a capsule collection of co-branded products, according to the two companies on 09/01/2020. The agreement was negotiated by the agency IMG, which has been managing the marketing of NFL licenses…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172338
• Published on 13/01/20 at 15:00

"Mediapro deal a chance for French clubs to invest in the new business requirements" (G. Bolle)

"The Mediapro (2020-24 Ligue 1 and Ligue 2 domestic TV rights) deal is an opportunity for French clubs to invest in the new necessary requirements (business talent, marketing resources, digital planning) for the 'global entertainization' of French football. These coming months will be decisive for…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 171815
• Published on 13/01/20 at 11:09

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 172215
• Published on 10/01/20 at 15:30

eSports: LDLC (e-commerce) eSports partner of Olympique Lyonnais to form the LDLC OL team

LDLC event, a branch of the LDLC group (e-commerce), extended its partnership with Olympique Lyonnais (Ligue 1 Conforama) to merge the eSports teams of the two entities, Team LDLC and OL eSports, announced the French club 07/01/2020. The eSports team LDLC thus becomes "LDLC OL". "The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 171948
• Published on 10/01/20 at 14:29

Real Madrid CF: a partnership with IMG for the installation of geo-localised virtual advertising

IMG, a media and marketing rights agency belonging to the Endeavour Group, has become an exclusive partner of Real Madrid CF (LaLiga Santander) for the marketing of geo-localised virtual advertising on signage at the Santiago Bernabéu (80,000 capacity), announced Project11, a London-based sports…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 172078
• Published on 09/01/20 at 12:24

Serie A TIM: Giorgio Tesi Group (ornamental plants) extends as a supplier of AC Milan for 2019-20

Giorgio Tesi Group, an Italian company specialised in ornamental plants, has extended its partnership with AC Milan (Serie A TIM) until the end of the 2019-20 season, announced the club on 07/01/2020. Giorgio Tesi Group has the status of supplier, the fifth level in the Milanese club's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171996
• Published on 09/01/20 at 10:25

2019-20 Ligue 1 Conforama: 13 clubs have a betting operator as a partner (10 different operators)

13 Ligue 1 Conforama clubs have a sports betting operator among their partners in 2019-20, as of 06/01/2020. The seven clubs that do not are Angers SCO, Dijon FCO, FC Metz, Nîmes Olympique, Stade de Reims, Stade Brestois 29 and Toulouse FC. In total, out of the 10 betting operators represented…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 171793
• Published on 08/01/20 at 17:04

Olympique de Marseille: Uber Eats activates partnership and launches the "100% Massilia" operation

"Uber Eats, a major partner of Olympique de Marseille (Ligue 1 Conforama), is taking advantage of the first match in 2020 versus Stade Rennais FC (Matchday 20 on 10/01/2020) to launch '100% Massilia', a scheme that delivers the spirit of OM home," announced the home meal delivery service, a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171947
• Published on 08/01/20 at 15:04

Premier League: Midea (household appliances, CHN), global partner of Manchester City for 2019-20

Midea, a Chinese company specialised in the production of household appliances and air conditioners, has become a global partner of Manchester City FC (Premier League) for 2019-20, announced the club on 08/01/2020. Midea has the status of global partner, the first level in the sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171959
• Published on 08/01/20 at 14:15

"The global entertainment industry really only concerns a few European clubs" (Gregory Bolle)

"The global entertainment industry really only concerns a few European clubs. The immediate effect of the FAANGs is largely beneficial to a group of "Global Brand Clubs" (for example, the top 20 or so biggest football clubs in Europe), which will further widen the competitive gap with the many…