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©  D.R.
LaLiga Santander: FBS (Forex trading) becomes a global partner of FC Barcelona for 2019-2024

FBS, a Forex trading platform, has become a global partner of FC Barcelona (LaLiga Santander) for four and a half seasons (2019-2024, with the agreement starting on 01/01/2020), according to the club on 17/01/2020. FBS benefits from the status of global partner, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172861
• Published on 17/01/20 at 15:15
©  Fortuna, via DFL
Bundesliga: Henkel extends as a main shirt sponsor of Fortuna Düsseldorf until 2020-21

Henkel, a German manufacturer of consumer products (detergents and household cleaning products, glues and adhesives, beauty), has extended as a major partner (first level) and main shirt sponsor of Fortuna Düsseldorf (Bundesliga) for one additional season until the end of 2020-21, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172835
• Published on 17/01/20 at 11:35
©  D.R.
Naming rights in France: LFP to receive €34.2m from Uber Eats and BKT over the 2020-2022 cycle

The two French professional football divisions will change their titles from 2020-21: the leagues organised by the Ligue de Football Professionnel will be known as "Ligue 1 Uber Eats" and "Ligue 2 BKT". In total, the LFP will receive €34.2m over the 2020-2022 period from its two title sponsors…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172676
• Published on 17/01/20 at 10:15
©  Charlotte Business Journal
NBA: LendingTree (online comparison site) extends as jersey sponsor of the Hornets (2020-2023)

LendingTree, an online loan and insurance comparison site based in Charlotte (North Carolina, USA) has extended as a jersey sponsor of the city's NBA franchise, the Charlotte Hornets, according to the National Basketball Association on 09/01/2020. The contract will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172593
• Published on 17/01/20 at 09:30
©  D.R.
eSports: Kia (car manufacturer), official partner of League of Legends European Championship 2020

Kia Motors, a South Korean car manufacturer, will continue as an official partner of the League of Legends European Championship (LEC), which kicks off in Berlin (GER) on 24/01/2020, according to Riot Games, organiser of the competition, on 14/01/2020. Kia entered the world of eSports for the…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 172721
• Published on 16/01/20 at 18:00
©  Puma
Eredivisie: Puma succeeds Umbro as equipment supplier of PSV Eindhoven from 2020-21

Puma will become the official equipment supplier of PSV Eindhoven (Eredivisie) from 2020-21 as part of a long-term agreement, according to the German brand on 14/01/2020. Puma succeeds Umbro, PSV's equipment supplier since 2015-16, whose contract will expire at the end of 2019-20. Nike was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 172675
• Published on 16/01/20 at 15:35
©  D.R.
Sporting goods: annual growth rate of 7% (2017-2023) predicted value of $627bn in 2023 (Capitalmind)

The sporting goods market had a market value of $471bn in 2018 (€411bn as of 31/12/2018) and is expected to reach $627bn in 2023, with a 2017-2023 annual growth rate of 7%, according to Capitalmind, a European financial advisory firm, in its Sporting Goods Brands - Sector Report published in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 172670
• Published on 16/01/20 at 15:00
©  Getafe CF
LaLiga Santander: Tecnocasa (real estate) extends as main shirt sponsor of Getafe CF (2020-2022)

Tecnocasa, an Italian network of real estate agencies, has extended as the main shirt sponsor of Getafe CF (LaLiga Santander) for two additional seasons, until the end of the 2021-22 season, according to the club on 15/01/2020. Tecnocasa has the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172673
• Published on 16/01/20 at 14:15
©  Leaders
LFP: "Value of the Ligue 2 naming rights agreement increased by 50% with BKT" (D. Quillot, CEO)

"The value of the (naming rights) agreement with BKT corresponds to an increase of 50% compared to what Domino's Pizza France was paying for 2016-2020. This amount for the Ligue 2 naming rights corresponds to the sum paid by BKT to the Lega Serie B for the Serie BKT naming rights," said Didier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172611
• Published on 16/01/20 at 10:15
©  LFP
LFP: BKT succeeds Domino's Pizza as title sponsor of Ligue 2 for the 2020-2024 cycle

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended its partnership with the Ligue de Football Professionnel (LFP) and obtained Ligue 2 naming rights for four seasons, from 2020-21 until the end of 2023-24, according to the LFP on 15/01/2020. The competition will be renamed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172566
• Published on 15/01/20 at 17:35