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Think Football 2020: "A link between fan engagement and blockchains" (A. Broustail, Blockchain-EZ)

"The big news about blockchain in football is its use in the development of the fan engagement, because there is a logical link between fan engagement and blockchain technology. Blockchains allow the creation or development of a strong relationship between a club and its fans," said Alain…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 174385
• Published on 05/02/20 at 17:00

Think Football 2020: "eSports is a digital extension of sport" (D. Laniel, SIGMA Esports)

"eSports is a digital extension of sport. We are present on social networks where we reach an audience that needs to be engaged with. Digital content is essential for them, but it's the basis of our business. We can therefore enable sports organisations to reach this digital audience," said David…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 174376
• Published on 05/02/20 at 15:44

eSports: Gareth Bale launches his own team "Ellevens Esports" co-owned by 38 Entertainment (agency)

Professional football player Gareth Bale (WAL), who plays for Real Madrid CF (LaLiga Santander), has announced the creation of his own eSports structure named "Ellevens Esports" on 03/02/2020. Ellevens Esports is co-owned by Gareth Bale and 38 Entertainment Group, an agency specialised in eSports…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 174226
• Published on 04/02/20 at 10:34

eSports: "New generations are more interested in eSports than traditional sport" (David Laniel)

"The sports audience tends to get older. New generations are more interested in eSports and its formats rather than traditional sport. Football clubs have been getting more and more involved in eSports over the last three years. It's the natural continuation of their business today," said David…

Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 174122
• Published on 04/02/20 at 09:48

Ligue 1 Conforama: Qatar Airways becomes a premium partner of Paris Saint-Germain (2019-2022)

Qatar Airways, a Qatari airline company, has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), according to the French club on 01/02/2020. The Qatari brand succeeds Emirates, an airline based in Dubai (UAE), PSG's official airline partner and main shirt…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174171
• Published on 03/02/20 at 15:24

Serie A TIM: Linkem (telecommunications) extends as a partner of Hellas Verona for 2019-20

The Italian Internet service provider Linkem has extended its contract with Hellas Verona FC (Serie A TIM) for the third consecutive season (since 2017-18) as the club's "partner of the future" for 2019-20, announced the club on 30/01/2020. Linkem will continue to benefit from the status of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 174126
• Published on 03/02/20 at 12:54

LaLiga: Hollywoodbets (betting) becomes a regional partner in South Africa for 2019-20

Hollywoodbets, a South African sports betting operator, has become a regional partner of LaLiga for South Africa for the second half of 2019-20, announced the brand on 29/01/2020. Hollywoodbets will be displayed on signage during LaLiga Santander matches for the South African market thanks to…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 174029
• Published on 03/02/20 at 10:19

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 174040
• Published on 31/01/20 at 15:50

Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2020-2025)

SAP, a German IT software company, has extended as a major partner and main shirt sponsor TSG 1899 Hoffenheim (Bundesliga) for an additional five seasons (2020-2025), announced the club on 30/01/2020. In 2019-20, SAP is contributing €6m to TSG Hoffenheim as part of the agreement. The company…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174015
• Published on 31/01/20 at 12:45

Think Football 2020: J. Bergeaud, CEO Mediapro France, to explain French football channel strategy

Julien Bergeaud, CEO of Mediapro France, will be one of the major speakers at Think Football 2020, the fourth edition of the one-day event of discussion panels and networking organised by News Tank Football at the Eiffel Campus of our partner INSEEC U. Sport (Paris, FRA), on Wednesday…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 174006
• Published on 31/01/20 at 12:09