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©  D.R.
Austria: Tipico (sports betting) extends as title sponsor of the ÖFBL until 2020-21

Tipico, a sports betting operator, has extended, as title sponsor of the "Tipico Bundesliga", the Austrian men's football league, for the 2020-21 season, via the the Österreichische Fußball-Bundesliga (ÖFBL), on 11/02/2020. Tipico activated the option provided for in the previous extension of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 175228
• Published on 14/02/20 at 15:11
©  Juventus FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 175255
• Published on 14/02/20 at 13:49
©  FC Barcelona
LaLiga Santander: Socios.com (blockchain), global partner of FC Barcelona from 2019-20

Socios.com, a blockchain cryptocurrency platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a global partner of FC Barcelona (LaLiga Santander) from 2019-20, according to the club on 13/02/2020. Socios.com/ChiliZ has the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 175208
• Published on 14/02/20 at 12:45
©  Formule E
Formula E: Hugo Boss (clothing) extends as "official apparel partner" until the end of 2022-23

Hugo Boss, a German clothing brand, has extended its role as an official partner of the ABB FIA Formula E World Championship for an additional three seasons, "until at least the end of the 2022-23," announced Formula E on 11/02/2020. Hugo Boss has been Formula E's "official apparel partner" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 175175
• Published on 13/02/20 at 18:05
©  D.R.
Serie A TIM: Allianz (insurance) extends as naming partner of Juventus Stadium for 2023-2030

Allianz, a German-based global insurance company, is extending its partnership with Juventus FC (Serie A TIM) for the naming rights to Juventus Stadium (41,570 seats), thus named "Allianz Stadium" for seven additional seasons (2023-2030), announced the Turin club on 12/02/2020. "The total…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 175153
• Published on 13/02/20 at 14:14
Under Armour: a turnover of $5.27bn (+1%) and net profit of $92.13m after two years of losses

Under Armour posted a turnover of $5.26bn (€4.68bn on 31/12/2019) for the financial year 2019, up 1% compared to 2018 ($5.13bn/€4.53 bn on 31/12/2018), according to the American equipment manufacturer on 11/02/2020. This is a record turnover for Under Armour, which was founded in 1996. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 175115
• Published on 13/02/20 at 11:35
©  Viagogo x StubHub
UK: StubHub and Viagogo ordered "to pause" merger by competition authority

UK competition and market authority CMA has ordered the parent companies of ticket resale services Viagogo and StubHub to pause any merger process "for the time being," according to multiple UK media on 10/02/2020. eBay had signed an agreement to sell StubHub to Viagogo, a competing platform…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing
• Article # 174983
• Published on 12/02/20 at 14:14
©  Olympique de Marseille
Ligue 1 Conforama: IQONIQ (engagement platform) sleeve sponsor of Olympique de Marseille (2019-2023)

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner and sleeve sponsor of Olympique de Marseille (Ligue 1 Conforama) from 01/02/2020 to 31/05/2023, announced the club on 11/02/2020. The IQONIQ logo (an application "coming soon"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174938
• Published on 11/02/20 at 17:45
©  D.R.
Formula 1: Ineos (chemicals), principal partner of Mercedes-AMG Petronas for five years (2020-2024)

Ineos, a company specialised in the chemical sector, has extended its partnership with Mercedes-AMG Petronas Motorsport and become a "principal partner" of the team for five years (2020-2024), according to the two parties on 10/02/2020. Ineos had previously signed a technical agreement for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174864
• Published on 11/02/20 at 17:01
©  MCFC
Manchester City FC: Nexen Tire and Etisalat become sleeve sponsors of the club's eSports team

Nexen Tire, a South Korean tyre manufacturer, has extended its partnership with Manchester City FC (Premier League) and become a left sleeve sponsor for Manchester City eSports from the 2019-20 season, announced the club on 07/02/2020. Nexen Tire is currently a sleeve sponsor of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 174865
• Published on 11/02/20 at 15:09