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©  Watford FC
Premier League: American Airlines becomes an official partner of Watford FC until the end of 2019-20

American Airlines, a US airline company has become a partner of Watford FC (Premier League) for the remainder of the 2019-20 season, announced the club on 25/02/2020. The value of the agreement is estimated at £250,000 (€295,408 on 25/02/2020) according to specialised media.  American Airlines…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 176206
• Published on 26/02/20 at 16:25
"Football, basketball and handball are the most appealing sports in France" (Sport Index 2019)

Football, basketball, handball, athletics, rugby, cycling, skiing, motorcycling, motor sports and tennis are the 10 most appealing sports in France, according to the analysis survey "Sport Index" which was concluded on 31/12/2019, and the results of which were communicated by the French business…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 176116
• Published on 26/02/20 at 14:14
©  RFEF
RFEF: Macron, equipment supplier for the Spanish Federation's referees for 2020-2028

Macron, an Italian equipment manufacturer, has become a technical partner of the Real Federacion Espanola de Futbol and will be the official equipment supplier for the Spanish Federation's referees for eight seasons (2020-2028), announced the RFEF on 24/02/2020. "With this agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 176151
• Published on 26/02/20 at 12:30
©  D.R.
La Centrale du Sport: Unibet (betting) sponsors 135 French amateur football clubs (2020-21)

Unibet, a brand belonging to the Kindred Group, a Maltese online sports betting and gambling operator, has extended and strengthened its collaboration with the French startup La Centrale du Sport (sports equipment comparison site) to provide 135 French football clubs with match kits (shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 176152
• Published on 26/02/20 at 11:54
©  Watford FC
Premier League: AFEX (foreign exchange) becomes an official partner of Watford FC from 2019-20

AFEX (Associated Foreign Exchange Limited), a British company specialised in payment solutions and risk management has become a partner of Watford FC (Premier League) from 2019-20, according to the club on 23/02/2020. AFEX will have the status of "official FX (foreign exchange) partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 176101
• Published on 25/02/20 at 17:35
©  DFL
Germany: a total of €845m in advertising/sponsorship revenue for the 18 Bundesliga clubs in 2018-19

€845.443m is the sum of the combined advertising and sponsorship revenues of the 18 Bundesliga clubs for the 2018-19 season, according to the DFL in its 2020 Economic Report published on 18/02/2020. This total is down 3% compared to 2017-18 (€871.666m). "Although the clubs' ticket sales…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 175689
• Published on 25/02/20 at 16:04
©  D.R.
Ligue 1 Conforama: Hotels.com, shorts sponsor of Olympique de Marseille until 2021-2022

Hotels.com, a digital hotel booking platform belonging to the Expedia Group, has become a premium partner and shorts sponsor of Olympique de Marseille (Ligue 1 Conforama) from the second half of 2019-20 until the end of 2021-22 season, according to the French club on 25/02/2020. Hotels.com thus…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 176079
• Published on 25/02/20 at 14:07
©  UEFA
UEFA: Hublot (watchmakers) becomes the fourth partner for women's competitions from 2019-20

Hublot, the Swiss watch manufacturer belonging to the French group LVMH, has extended its partnership with UEFA and become a partner of the women's competitions organised by the European body from 2019-20, including Euro 2021 in England (from 07/07 to 01/08/2021) on 23/02/2020. Hublot has also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 176057
• Published on 25/02/20 at 12:15
©  Puma
Puma: a turnover of €5.502bn (+18.4%) and net profit of €262m (+40%) in 2019

Puma, a German sports equipment brand, posted a turnover of €5.502bn for the financial year 2019, up 18.4% compared to in 2018 (16.7% at a constant exchange rate) on 19/02/2020. Puma experienced double-digit growth across all regions and product categories during 2019. Footwear contributed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 175690
• Published on 25/02/20 at 10:27
©  D.R.
Manchester United FC: campaign with Cadbury (confectionery) to fight loneliness among the elderly

Manchester United FC (Premier League) have joined the charity Age UK and the British confectionery company Cadbury, to promote the brand's "Donate your words" campaign," which highlights the issues of loneliness amongst Britain's older generation," announced the club on 23/02/2020. "The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 175965
• Published on 24/02/20 at 15:00