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©  D.R.
South Africa: Le Coq Sportif succeeds Nike as equipment supplier of the national teams for 2020-2025

Le Coq Sportif has become the official equipment supplier of the SAFA (South African Football Association) for its men's and women's national teams, from 01/06/2020 for five seasons (2020-2025), confirmed the French group to News Tank Football on 25/03/2020. Le Coq Sportif succeeds Nike, equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 178800
• Published on 25/03/20 at 15:15
©  UEFA
Covid-19: Euro 2020 to be rescheduled for 2021 to make way for domestic leagues and European Cups

Italy - Turkey, the opening match of the next Euro was scheduled to take place at the Stadio Olimpico in Rome (ITA) on Friday 12/06/2020: this match will now be played 52 weeks later, on Friday 11/06/2021. UEFA decided to postpone Euro 2020 by one year (from 11/06 to 11/07 2021), on 17/03/2020, in…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 178456
• Published on 24/03/20 at 17:59
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 178327
• Published on 20/03/20 at 15:40
©  Las Vegas Lights FC
USA: Las Vegas Lights FC fans recruited to design and sponsor jerseys for 2020 home games

Las Vegas Lights FC (USL Championship, US second divison) will wear a different jersey (shirt) for each of the 17 home games played in 2020, announced the club equipped by the Australian brand BLK on 02/03/2020. The kits will be designed by the club's supporters, following a call for submissions…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 178300
• Published on 20/03/20 at 13:30
©  Football Manager
Covid-19: Football Manager 2020 (video game) free to play until 25/03/2020

Football Manager 2020, a club management video game published by the Japanese video game development and publishing company SEGA Sammy, is available to play free of charge from 16 to 25/03/2020, according to game's website on 17/03/2020. This initiative is the result of the Covid-19 pandemic…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Merchandising - Licensing, Social Responsibility, …
• Article # 178298
• Published on 20/03/20 at 12:55
©  D.R.
Covid-19: adidas closes stores worldwide (USA, Western Europe...) until 29/03/2020

adidas is closing several of its stores around the world (USA, Western Europe...) until 29/03/2020, according to the German equipment manufacturer on 18/03/2020, as it prepares to deal with the Coronavirus epidemic. adidas and Reebok (subsidiary of the group) stores have already been closed in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 178180
• Published on 19/03/20 at 11:10
©  D.R.
eSports: Panasonic (electronics), becomes an "eFootball partner" of FC St. Pauli (2.Bundesliga)

Panasonic, a Japanese electronics group, has become an "eFootball partner" of the FC St. Pauli's (2.Bundesliga) eSports team from 2019-20, according to the club on 11/03/2020. The German club plays in the Virtual Bundesliga (VBL), the eSports competition organised by the DFL. "Panasonic will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 178161
• Published on 19/03/20 at 10:30
©  D.R.
LaLiga Santander: Irongest (probiotics), regional partner of RCD Espanyol in Asia (2019-2021)

Irongest, a brand of probiotics (live microorganisms) from the Barcelona laboratory Plameca, which belongs to the Spanish pharmaceutical group Suanfarma, has become a regional partner of RCD Espanyol (LaLiga Santander) in Asia until the end of the 2019-20 season and for the entire 2020-21 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 178036
• Published on 18/03/20 at 12:15
©  adidas
adidas: a turnover of €23.6bn in 2019 (+7.9%) and operating profit of €2.66bn (+12.4%)

adidas Group posted a turnover of €23.6bn for the financial year 2019 (from 01/01 to 31/12/2019), up 7.9% compared to 2018 (€21.9bn) on a constant perimeter basis, announced the German equipment manufacturer on 11/03/2020. According to the group, "currency-neutral sales" increased by 6% between…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 177499
• Published on 18/03/20 at 10:44
©  D.R.
Formula 1: Saudi Aramco (petrol) becomes the sixth global partner of Formula One Group from 2020

Saudi Aramco, a Saudi Arabian national petrol and natural gas company and the official Saudi Arabian oil company, has become a global partner of the Global Formula 1 circuit from 2020 as part of a "long-term" agreement, announced Formula One Group, the company that owns the rights to Formula 1, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 177398
• Published on 17/03/20 at 17:39