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©  D.R.
Eintracht Frankfurt: Deutsche Bank to succeed Commerzbank as stadium naming partner (2020-2027)

Deutsche Bank, a German bank, has extended its partnership with Eintracht Frankfurt (Bundesliga) and obtained the naming rights to its stadium, which will be named the "Deutsche Bank Park" from 2020-21 for a duration of seven seasons (2020-2027), announced the club on 01/04/2020. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 179473
• Published on 01/04/20 at 16:10
©  D.R.
Deal tracker: naming rights partnerships for football competitions (leagues and cups)

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 179389
• Published on 31/03/20 at 16:40
©  D.R.
Covid-19: logos, Twitter challenges, nanotechnology... equipment manufacturers are taking action

"The Kappa 'Omini' logo represents our heritage, our strong community values and team spirit that keeps us together. During this difficult time we want to raise awareness of the importance of social distancing," said the Italian equipment manufacturer Kappa on 26/03/2020, which has altered its…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 179353
• Published on 31/03/20 at 15:45
©  HSE
Covid-19: "Offering content and experiences that can overcome boredom" (S. Guerry, Havas Sports)

"In the monitoring of the social networks that we run, we see that after the fears linked to the health risk (Covid-19), the fear of boredom is growing. We will now be able to start offering content and experiences that can help to overcome this boredom: remembering good times and sharing the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 179075
• Published on 31/03/20 at 13:30
©  D.R.
Covid-19: Visa (payments) extends athlete partnerships by 1 year after postponement of the Olympics

Visa, a US-based payment solutions and financial services group, has extended its athlete partnerships for another year, until 2021, following the one-year postponement of the Tokyo 2020 Summer Olympic Games, according to the US news agency The Associated Press on 29/03/2020. The next Tokyo…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 179305
• Published on 31/03/20 at 12:20
©  The Ironman Group
Wanda Sports: sale of The Ironman Group to the family-owned holding company Advance for €665m

Wanda Sports Group has signed "a definitive stock purchase agreement" with the family-owned holding company Advance, to sell The Ironman Group as part of a transaction that values the company, which specialises in events for the general public such as triathlons, running and mountain biking, at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 179284
• Published on 31/03/20 at 10:55
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 179071
• Published on 27/03/20 at 15:40
©  FIGC
Covid-19: authorities, clubs, athletes, equipment manufacturers, partners... world of sport united

"In facing the emergency caused by the spread of Covid-19, the Italian Football Federation has offered up the Coverciano Federal Training Centre (near Florence, ITA) to the Florentine authorities, offering the hotel and auditorium as places to house those under medical supervision as well as to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 179003
• Published on 27/03/20 at 14:33
©  D.R.
Covid-19: "We are ready to produce masks and gloves in factories in China" (G. Pavanello, Macron)

"We are in contact with the Chinese authorities who are dealing with requests for missing sanitary equipment. In China, we are ready to produce all kinds of masks in certain factories, but also aprons, gloves, shoes and everything else you need, disposable or not. We just need to know what we need…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 179005
• Published on 27/03/20 at 12:30
©  D.R.
Basketball: IQONIQ (social media platform) becomes a partner of Euroleague Basketball (2019-2024)

IQONIQ, a social media and fan engagement platform focused on the world of sport and entertainment, has become a partner of Euroleague Basketball from 25/03/2020 and "until the end of 2023-24," announced the European body on 25/03/2020. "Starting immediately, the partnership makes IQONIQ the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 178885
• Published on 26/03/20 at 13:39