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©  Joma
Covid-19: an auction, a website, logo changes ... equipment manufacturers are taking action

The Spanish brand Joma has launched a website to encourage the practice of sports at home during confinement. On the site, Joma athletes offer exercises for eight different sports. The Spanish equipment manufacturer also presented a new logo to underline the importance of social distancing during…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 180697
• Published on 16/04/20 at 11:15
©  D.R.
Bundesliga: Fortuna Düsseldorf launches an application in order to communicate with its partners

Fortuna Düsseldorf (Bundesliga), in partnership with Bundeling (IT and communications), has launched an exclusive application in order to be able to communicate with its commercial partners, announced the club on 09/04/2020. "Fortuna is thus the first Bundesliga club to have its own application…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 180672
• Published on 15/04/20 at 16:49
©  D.R.
Bundesliga: wohninvest (real estate), partner of Werder Bremen's women's team and eSports Academy

wohninvest, a German real estate group, has extended its partnership with Sport Verein Werder Bremen (Bundesliga) and become the sleeve sponsor of the club's women's team (Flyeralarm Frauen-Bundesliga) and an eSports partner of Werder, announced the German club announced on 09/04/2020. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 180639
• Published on 15/04/20 at 13:34
©  EA Sports
Covid-19: EA Sports launches a charity tournament on FIFA 20 with 20 European clubs (15-19/04/2020)

EA Sports is launching a charity eSports knockout tournament entitled "Stay and Play Cup" on the FIFA 20 video game that will bring together 20 European clubs, each represented by a player from the professional football team, from 15 to 19/04/2020, according to the US video game publisher owned by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility, …
• Article # 180638
• Published on 15/04/20 at 11:50
Bundesliga: Frankfurter Sparkasse (bank) extends as a partner of Eintracht Frankfurt until 2022-23

Frankfurter Sparkasse, a bank based in Frankfurt (GER), has extended its partnership with Eintracht Frankfurt (Bundesliga) for an additional three seasons (2020-2023), announced the club on 08/04/2020. Frankfurter Sparkasse will continue to benefit from the status of premium partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 180544
• Published on 14/04/20 at 13:19
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 180412
• Published on 10/04/20 at 15:40
©  D.R.
Covid-19/Serie A TIM: Headspace (meditation platform) becomes a partner of AC Milan

Headspace, the meditation platform of the eponymous company based in Santa Monica (California, USA), has become an official supplier (fourth level) of AC Milan (Serie A TIM) from the 2019-20 season, announced the Italian club on 08/04/2020. Faced with the Covid-19 pandemic, Headspace and AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 180306
• Published on 10/04/20 at 11:00
©  Aser Ventures
Eleven Sports: parent company Aser Ventures signs a strategic partnership with Corrum Capital

Eleven Sports' parent company Aser Ventures, a global investment company specialised in sports, media and entertainment, founded by Leeds United FC (Sky Bet Championship) owner Andrea Radrizzani, has signed a strategic partnership with the US investment fund Corrum Capital Management, in order "to…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 180201
• Published on 09/04/20 at 16:20
Exclusive Covid-19: "This crisis will reshuffle the economic model" (R. Garnier, Kappa)

"Each sponsorship contract will be discussed with the partner in question. We can imagine scenarios, but until we know where we're going, it's going to be complicated. More generally, it is likely that this crisis will reshuffle the economic model for the main sports and that nothing will be the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 179862
• Published on 09/04/20 at 09:40
©  D.R.
eSport: Kia (car manufacturer), official partner of Rogue's League of Legends European team in 2020

Kia Motors, a South Korean car manufacturer, has become an official partner of the American organisation Rogue for its team competing in the League of Legends European Championship (LEC) in 2020, announced the eSports team on 02/04/2020. Rogue's European team is based in Berlin (GER). As part…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 180138
• Published on 08/04/20 at 15:30