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©  Brighton & Hove Albion FC
Covid-19 / Sponsorship: "Global sports sponsorship rights-fees will fall 37% in 2020" (Two Circles)

"Global sports sponsorship rights-fees will fall from $46.1bn (€42.1bn) in 2019 to $28.9bn (€26.7bn), a 37% year-on-year decrease in 2020 as the result of the Covid-19 pandemic," according the British marketing research agency Two Circles on 18/05/2020. "The Covid-19 pandemic has seen most…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 183545
• Published on 19/05/20 at 12:30
©  D.R.
2.Bundesliga: Heinz von Heiden extends as main shirt sponsor of Hannover 96 for 2020-21

Heinz von Heiden, a real estate constructor based in Isernhagen (Lower Saxony, GER), has extended as partner and main shirt sponsor of Hannover 96 (2.Bundesliga) for an additional season, 2020-2021, indicated the German club on 12/05/2020. Heinz von Heiden has the status of main partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 183456
• Published on 19/05/20 at 10:50
©  D.R.
Premier League: Kelme replaces adidas as kit supplier to Watford FC for 4 seasons (2020-2024)

Kelme, the Spanish brand which now belongs to the Chinese group Yuanxiang since 2018, has become the equipment supplier of Watford FC (Premier League) from 2020-21 and for four seasons (2020-2024), announced the English club on 15/05/2020. Kelme will therefore be present in the Premier League for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 183420
• Published on 18/05/20 at 14:00
©  D.R.
England: Harry Kane (Tottenham Hotspur FC) sponsors former club Leyton Orient (Sky Bet League Two)

England international Harry Kane (45 caps) will sponsor his former club Leyton Orient FC (Sky Bet League Two, English fourth division) for the 2020-21 season, announced the London based club on 14/05/2020. Harry Kane was on loan to Leyton Orient from his current club, Tottenham Hotspur FC (Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 183333
• Published on 18/05/20 at 09:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 183327
• Published on 15/05/20 at 14:50
©  Coca-Cola
French national team (FFF): augmented reality on Coca-Cola cans used to bring players to life

Coca-Cola France, the French subsidiary of The Coca-Cola Company, has activated its partnership with the French Football Federation (FFF) and is launching 11 cans bearing the image of French national team players, "which give access to exclusive Snapchat filters (augmented reality)," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 183307
• Published on 15/05/20 at 12:39
©  Zwift
Exclusive eSports: "Zwift compliments cycling in the outdoors, not something to replace it" (Eric Min, CEO)

"There is an opportunity for eSports as more people are open to the concept while there is a lack of racing. We've always looked to position Zwift as something that compliments cycling in the outdoors, not something to replace it. There is the opportunity for cycling eSports to slot into the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 182995
• Published on 14/05/20 at 15:09
©  D.R.
NBA: Wilson to succeed Spalding, official game ball supplier since 1983, from 2021-22

Wilson Sporting Goods Co, an American equipment manufacturer belonging to the Finnish group Amer Sports, will become the "official game ball" supplier of the National Basketball Association from the 2021-22 season, for the 75th anniversary of the NBA, according to the North American league on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 183188
• Published on 14/05/20 at 14:15
©  Sky Deutschland
Bundesliga: Borussia Dortmund - FC Schalke 04 first game back for the restart on 16/05/2020

The Ruhr derby, Borussia Dortmund - FC Schalke 04 (Matchday 26) on Saturday 16/05/2020 (kick-off at 15:30 CET) at the Signal Iduna Park (81,365 capacity) in Dortmund (GER), will be one of the first Bundesliga matches to be played after the suspension of the league due to the Covid-19 pandemic on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 183117
• Published on 13/05/20 at 17:56
©  Wanda Sports Group
Wanda Sports Group: a turnover of €1.03bn, EBITDA of €167m and net loss of €273m in 2019

Wanda Sports Group has posted a turnover of €1.0301bn for the fiscal year 2019 and, "excluding the impact of reimbursement revenues", total revenues amounted to €996.6m, "an increase of 10% year-over-year," according to the subsidiary of the Chinese conglomerate Dalian Wanda Group (tourism…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 182972
• Published on 13/05/20 at 12:10