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©  Sportfive
Lagardère Sports and Entertainment becomes SPORTFIVE and reveals its logo and visual identity

Lagardère Sports and Entertainment has became SPORTFIVE, following the sale of this activity by the Lagardère group to HIG Capital, announced the sports marketing agency on 28/05/2020. The American investment fund bought 75.1% of the shares in this branch on 22/05/2020. "This brand is the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 184231
• Published on 28/05/20 at 12:09
©  D.R.
Italy: Ringo (snacks, Barilla group) official partner of the Federation for 2 years (2020-2021)

Ringo, a brand of cookies produced by Pavesi and belonging to the Italian Barilla group (food industry), has become a partner of the Federazione Italiana Giuoco Calcio for its national teams (men's and women's) for two years (2020-2021), announced the Italian Federation on 27/05/2020. Ringo…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 184229
• Published on 28/05/20 at 09:40
©  D.R.
eSports: banners bearing the image of sponsors within the Riot Games League of Legends game

Riot Games has launched a digital product for eSports on its League of Legends video game, that is, customizable banners for each regional league, announced the American publisher on 26/05/2020. These banners, visible in the game and placed in the "Summoner's Rift" space, will allow brands to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 184185
• Published on 27/05/20 at 16:24
©  D.R.
Portugal: NOS (telecom) will not extend as title sponsor of the first division after 2020-21

NOS, a telecommunications group, will not extend as title sponsor of the Portuguese first division, the Liga NOS, after 2020-21, the group announced on 26/05/2020. "NOS understands that it is timely to announce its intention not to renew the agreement with the League after 2020-21. This…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 184172
• Published on 27/05/20 at 15:24
©  D.R.
Iceland: Puma succeeds Errea as equipment supplier to the Federation for 6 years (2020-2026)

Puma has become the official equipment supplier of the Icelandic Football Federation (KSI) as part of a six-year agreement (2020-2026), starting on 07/01/2020, the German equipment supplier announced on 25/05/2020. This partnership concerns both the men's and women's senior and youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 184138
• Published on 27/05/20 at 12:00
©  D.R.
Borussia Dortmund: Medox (nutrition, NOR) main shirt sponsor for Der Klassiker on 26/05/2020

Medox, a brand of nutritional natural food supplements produced by the Norwegian company MedPalett AS, and belonging since 2016 to the chemistry group Evonik Industries, will be the main shirt sponsor of Borussia Dortmund (Bundesliga) for the match against FC Bayern Munich (Bundesliga Matchday 28…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 184017
• Published on 26/05/20 at 16:04
©  D.R.
Liverpool FC: Nike-New Balance agreement for New Balance to equip the club until the end of 2019-20

The American equipment suppliers Nike and New Balance have signed an agreement to keep New Balance as the equipment supplier for Liverpool FC (Premier League) until the end of 2019-20 season, despite the fact that competition could resume outside of contractual deadlines, according to British…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 184042
• Published on 26/05/20 at 15:24
©  D.R.
LaLiga: Sportsnavi official regional media of the Spanish League in Japan in 2020

Sportsnavi, a platform dedicated to sports created by the Japanese company SoftBank Corp. via its subsidiaries SoftBank Mobile (telecom) and Yahoo Japan (web services), has become a regional partner of LaLiga in Japan for the rest of 2020 (with an option to extend), announced the Spanish body on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 184043
• Published on 26/05/20 at 13:15
France: AccorHotels Arena becomes the Accor Arena, still in partnership with the hotel group

SAE POPB (joint company operating the Palais omnisports de Paris-Bercy on behalf of the City of Paris) and the French hotel group Accor are changing the name of the sports arena, passing from AccorHotels Arena (since 2015) at Accor Arena from 2020, announced the two parties on 25/05/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 183946
• Published on 26/05/20 at 10:15
©  Hummel x Astralis Group
eSports: hummel (DEN) becomes the official supplier to the Astralis Group (DEN) for three years

Danish equipment supplier hummel has become the official supplier to Astralis Group for three years, said Copenhagen-based eSports organization that owns the Origen (League of Legends), Astralis (CS: GO) and Future FC (FIFA) teams on 20/05/2020. This is the first eSports agreement for hummel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 183964
• Published on 25/05/20 at 17:10