Filter by domain
Filter by year
Filter by month
©  Puma
Covid-19: quarterly results, stores reopening, footwear... equipment manufacturers are taking action

In the face of the Covid-19 pandemic, Puma posted a turnover of €1.29bn in the first quarter (Q1) of 2020 (January, February, March), down 1.3% compared to Q1 2019 (€1.32bn), according to the German group on 07/05/2020. Operating profit (EBIT) fell by 50.1% to €71.2m, versus to €142.5m in Q1 2019…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 182947
• Published on 12/05/20 at 15:45
©  D.R.
Belgium: BNP Paribas Fortis terminates its partnership with RSC Anderlecht after 39 years

BNP Paribas Fortis, the Belgian bank of the BNP Paribas Group, will terminate its partnership with Royal Sporting Club Anderlecht (Jupiler Pro League) at the end of 2019-20, one season before the initial agreement was due to expire (2020-21), announced the two parties on 04/05/2020. BNP…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 182829
• Published on 12/05/20 at 09:55
©  TM
Tennis: Reworld Media launches "Tennis Majors", a digital platform spearheaded by Serena Williams

The French media group Reworld Media has launched "Tennis Majors", a digital platform dedicated to tennis, spearheaded by the American champion Serena Williams and her coach Patrick Mouratoglou (FRA), announced Reworld Media on 29/04/2020. This new platform, available in English and French…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 182798
• Published on 11/05/20 at 13:30
©  D.R.
Covid-19: solidarity sale, shoe donations, video clips... equipment manufacturers are taking action

Joma has launched an operation entitled "Spanish National Team of Anonymous Athletes" which is aimed at "all those who, during the pandemic, have followed or started doing sports," announced the Spanish equipment manufacturer on 04/05/2020. "This initiative aims to equip all those practising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital, …
• Article # 182526
• Published on 06/05/20 at 16:20
©  D.R.
England: Umbro succeeds Canterbury as equipment supplier of the Rugby Football Union (2020-2024)

Umbro, a brand of English origin belonging to the Iconix Brand Group (USA) since 2012, has become the equipment supplier of the Rugby Football Union (RFU) for four seasons (2020-2024) from 01/09/2020, announced the two parties on 05/05/2020. The partnership will cover all of England Rugby's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 182381
• Published on 05/05/20 at 13:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 182104
• Published on 30/04/20 at 14:59
©  D.R.
Sponsorship: Kia, BMW, Renault... car manufacturers are turning to eSports

BMW has accelerated its involvement in eSports by becoming a partner of five leading organizations (G2 Esports, Fnatic, Cloud 9, T1 and Fanplus Phoenix) between 2019 and 2020. During the joint announcement of these partnerships (on 16/04/2020), the German car manufacturer unveiled a major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 182083
• Published on 30/04/20 at 14:14
©  D.R.
Exclusive "The vision of Nicecactus is to become the La Masia of eSports" (Mike Hessabi, CEO of Nicecactus)

"The number of players trained through Nicecactus is growing exponentially around the world and we hope soon that they join pro eSports teams. We want to develop talents and the future champions of eSports. If I dared toward an analogy with football, I would say that the vision of Nicecactus is to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Essentials Sponsors & Partners, …
• Article # 181697
• Published on 29/04/20 at 14:00
©  Sorare
LaLiga: Sorare (blockchain) offers crypto-digital cards bearing the image of Real Betis players

Sorare, a French blockchain startup, has entered into a license agreement with Real Betis Balompié (LaLiga Santander) from 2020 to integrate club players on Sorare's "fantasy leagues" type platform, on 23/04/2020. Real Betis joins Atlético Madrid and Valencia CF among the Spanish clubs present on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 181873
• Published on 28/04/20 at 17:20
©  D.R.
Covid-19 / adidas: Q1 2020 revenue of €4.75bn, representing a 19.2% drop in sales

adidas Group (adidas and Reebok brands) posted a turnover of €4.753bn in the first quarter of 2020 (Jan-Feb-March), a result down 19.2% compared to Q1 2019 (€5.883bn), announced the German equipment supplier on 27/04/2020. "The Covid-19 pandemic weighs on the results of the first quarter," said…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 181832
• Published on 28/04/20 at 14:45