Sponsors & Partners: archives 2020 (page 56/75)

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Covid-19/Ligue 1: Bistro Régent (restaurants) suspends its partnership with FC Girondins de Bordeaux

The Bistro Régent restaurant chain, main partner of FC Girondins de Bordeaux (Ligue 1 Conforama), has suspended its partnership since 23/03/2020, according to French media reports on 04/04/2020. "I can't pay for a show that isn't taking place. There is no match, no representation of the brand…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 179906
• Published on 08/04/20 at 12:30

Covid-19: fitness challenges, masks, e-commerce... equipment manufacturers are taking action

Nike has launched the "The Living Room Cup", a competition featuring professional athletes on social media, on 05/04/2020. During the period of confinement due to Covid-19, the "digital workout series" The Living Room Cup "offers a new space to compete against Nike pro athletes through weekly…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital, …
• Article # 179998
• Published on 07/04/20 at 16:55

Covid-19/Tennis: Mutua Madrid Open virtual tournament with professional players (27-30/04/2020)

"Due to the Covid-19 pandemic, which has prevented the 2020 Mutua Madrid Open from taking place from 01 to 10/05/2020, the organisers of the only ATP Masters 1000 and WTA Premier Mandatory event in Europe have announced the creation of the Mutua Madrid Open Virtual Pro, from 27 to 30/04/2020, an…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Social Responsibility, …
• Article # 180032
• Published on 07/04/20 at 15:05

Covid-19: Paris Saint-Germain (Ligue 1 Conforama) and Accor launch the FIFA ALL at Home Gaming Cup

Paris Saint-Germain (Ligue 1 Conforama) and its principal partner Accor Live Limitless ("ALL"), the lifestyle loyalty programme belonging to the French hotel group Accor, have launched an online FIFA (EA Sports) competition, "the ALL at Home Gaming Cup," announced the club on 06/04/2020. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 179927
• Published on 07/04/20 at 12:20

Covid-19: Asics (JPN) presents three new shoes models using virtual reality

The Japanese equipment manufacturer Asics, has decided to use virtual reality to unveil three new footwear models, during the current lockdown period due to Covid-19, announced the brand on 29/03/2020. The Metaracer is Asics' most advanced distance racing shoe yet, with energy-saving Guidesole…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 179997
• Published on 07/04/20 at 10:55

Premier League: West Ham United FC's sleeve sponsor Basset & Gold (finance) goes into administration

Basset & Gold, a UK-based financial services company, sleeve sponsor and eSports partner of West Ham United FC (Premier League) since 13/07/2018 until the end of 2019-20 (season currently suspended due to Covid-19), announced that it had gone into administration on 01/04/2020. "B&G Plc and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, esport - gaming
• Article # 179755
• Published on 03/04/20 at 12:30

Infront: André Fläckel (ex-Lagardère Sports) appointed head of gaming and eSports from 01/04/2020

André Fläckel has been appointed head of gaming and eSports at Infront, announced the Swiss marketing agency on 30/03/2020. The former co-found of the eSports department at Lagardère Sports & Entertainment, took up his post on 01/04/2020. "Fläckel, will report to Christian Müller, Infront's senior…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, esport - gaming
• Article # 179744
• Published on 03/04/20 at 11:30

Covid-19: Ineos, owner of OGC Nice (Ligue 1 Conforama), to build a hand santizer factory in France

Ineos, owner of OGC Nice (Ligue 1 Conforama), is to build a new hand sanitizer factory in Lavéra (FRA) in "10 days" in order to "manufacture 1 million bottles per month," announced the company that specialises in the chemical sector on 31/03/2020. This initiative follows on the plants that have…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 179566
• Published on 02/04/20 at 09:40

Serie A TIM: ROinvesting (forex) and Skrill (payment solutions), partners of AC Milan from 2019-20

ROinvesting, a Cyprus-based forex trading and cryptocurrency platform belonging to the Royal Forex group, has become a partner of AC Milan (Serie A TIM) from the 2019-20 season, announced the brand on 31/03/2020. ROinvesting has the status of official partner, the third level in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 179571
• Published on 01/04/20 at 17:40

Covid-19/Tennis: IMG Arena launches a virtual tournament to help betting partners "fill the void"

IMG Arena has launched, in partnership with ATP Media, a branch of the Association of Tennis Professionals (ATP) dedicated to the production and distribution of the ATP Tour, "an official virtual tennis product featuring logos from the ATP Masters 1000 series along with official tournament names…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 179530
• Published on 01/04/20 at 17:00