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©  USC
Covid-19: a decline in turnover for 80% of sports/leisure companies (Union Sport & Cycle)

80% of companies in the sports, leisure, cycle and mobility sector reported a drop in turnover between 01 and 13/03/2020. A third of them suffered a drop of more than 20%. On average, the drop is 14%: these results come from the business survey carried out between 12 and 15/03/2020 by Union Sport…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Legal, …
• Article # 177920
• Published on 17/03/20 at 15:46
©  D.R.
Covid-19: Nike closes stores worldwide (USA, Western Europe, Australia...) from 16 to 27/03/2020

Nike is closing several of its stores around the world (United States, Canada, Western Europe, Australia and New Zealand) from Monday 16 to Friday 27/03/2020, according to the American equipment manufacturer on 15/03/2020, which is taking steps to deal with the Coronavirus epidemic. "Customers…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 177922
• Published on 17/03/20 at 11:55
©  D.R.
MLS: Fanatics (sports goods, USA) becomes the official retail partner of Inter Miami CF from 2020

Fanatics, an American manufacturer and distributor of licensed sporting goods, has become the official retail partner of Club Internacional de Fútbol Miami (MLS) from 2020 as part of a "long-term, omnichannel retail partnership," announced the franchise on 12/03/2020. Inter Miami CF thus becomes…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 177869
• Published on 17/03/20 at 10:50
©  D.R.
Scotland: adidas to succeed New Balance as supplier to Celtic FC for five seasons (2020-2025)

adidas will become the official supplier of Celtic FC (Ladbrokes Premiership) from 07/01/2020 for five seasons (2020-2025), announced the Scottish club on 13/03/2020. This agreement covers the match uniforms and training kits of the Celtic FC men's and women's teams. The German brand will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 177814
• Published on 16/03/20 at 16:49
©  Errea
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 177692
• Published on 13/03/20 at 17:10
©  D.R.
Bundesliga: hülsta (furniture), official partner of FC Schalke 04 for four years (2020-2024)

hülsta, a German furniture manufacturer based in Stadtlohn (North Rhine-Westphalia, GER), is to become an official partner of FC Schalke 04 (Bundesliga) from 2020-21 for four seasons (2020-2024), according to the club on 12/03/2020. This is the first sponsorship agreement for hülsta, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177548
• Published on 13/03/20 at 12:30
©  Puma
Covid-19: a negative impact on business "short-term normalisation will not occur" (Puma)

"Covid-19 (which started in Wuhan, China in December 2019) has negatively impacted our business since the beginning of February (2020) both in terms of sales and sourcing. Given the duration of the situation in China, the negative impact in other Asian countries and now also the spread to Europe…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 177577
• Published on 13/03/20 at 11:59
©  D.R.
LaLiga: PointsBet (betting), official partner of the Spanish League in North America for 2019-2021

PointsBet, an Australian-American sports betting operator, has become the "exclusive betting partner" of LaLiga in the United States for two seasons (2019-2021), according to LaLiga North America on 11/03/2020. "PointsBet will be able to utilize LaLiga's distinguished IP, experience the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 177501
• Published on 12/03/20 at 13:09
©  D.R.
Premier League: RoadX Tyres (tyres, Sailun Group), official partner of West Ham United (2019-2022)

RoadX Tyres, a tyre brand launched in 2019 by the Chinese group Sailun, has become an official partner of West Ham United FC (Premier League) from 2019-20 until the end of 2021-22, according to the London club on 10/03/2020. The agreement was negotiated by the marketing agency Lagardère Sports …
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177488
• Published on 12/03/20 at 12:25
©  Watford FC
Premier League: Equals (payment solutions) official partner of Watford FC until the end of 2019-20

Equals, a UK-based company specialised in payment solutions has become a partner of Watford FC (Premier League) until the end of the 2019-20 season, according to the club on 07/03/2020. Equals will have the status of "official payments partner", the second level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 177423
• Published on 11/03/20 at 16:20