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©  D.R.
NBA: Louis Vuitton (luxury goods), new partner of the league, designs Larry O'Brien Trophy case

Louis Vuitton, a French designer and manufacturer of luxury products (luggage, accessories, clothing), has become an official partner of the National Basketball Association as part of a multi-year agreement, announced the brand belonging to the LVMH group on 22/01/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 173393
• Published on 24/01/20 at 17:45
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 173430
• Published on 24/01/20 at 15:50
©  UEFA
UEFA: 70% of European top divisions have a title sponsor in 2019-20

38 European top divisions have a title sponsor in 2019-20, or 70% of UEFA's 54 leagues (clubs from Liechtenstein play in the Swiss leagues), according to Chapter 5 of the 11th edition of the "European Club Footballing Landscape report" dedicated to sponsorship, published by UEFA on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Authorities, …
• Article # 173338
• Published on 24/01/20 at 13:50
©  PSG
Paris Saint-Germain: Jordan Brand launches the club's fourth kit and a lifestyle collection

Jordan Brand, a brand of the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and has launched the club's fourth kit for the 2019-20 season as well as a lifestyle collection, which "celebrates the French capital's love of football and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 173424
• Published on 24/01/20 at 12:50
©  D.R.
eSports: Antoine Griezmann launches his own team "Grizi Esport" in 2020

French professional football player Antoine Griezmann, who plays for FC Barcelona (LaLiga Santander), has announced the creation of his own eSports team named "Grizi Esport" on 20/01/2020. The 2018 World Champion with the French national team heads the structure with his brother Théo Griezman…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 173363
• Published on 24/01/20 at 11:35
Blockchain-EZ: "Blockchains - a tool to develop fan engagement" (Alain Broustail)

"There are more and more projects linking blockchain technology and sport. A dozen top football players (Eden Hazard, Ronaldinho, Daniel Alves ...) participate or have lent their names to cryptocurrency projects, even creating their own tokens. These are more often attempts than successes, but…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 172672
• Published on 24/01/20 at 10:15
©  PwC
"eSports first in terms of its potential to grow revenues by sports discipline" (PwC Sports Survey)

"For the second year running, eSports ranks first in terms of its potential to grow revenues by sports discipline, and does so across all regions. It seems that sports leaders do not expect the excitement surrounding eSports to die down any time soon," said audit and consultancy firm PwC, in the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 173354
• Published on 23/01/20 at 16:55
©  Dallas Mavericks
NBA: Chime (finance) becomes a jersey sponsor of the Dallas Mavericks for three seasons (2019-2022)

Chime, a US financial services company, has become a partner and jersey sponsor of the Dallas Mavericks (NBA) for three seasons (2019-2022), announced the Western Conference franchise on 17/01/2020. The agreement will include a clause for an optional two additional seasons (2022-2024), according…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173080
• Published on 22/01/20 at 16:45
©  Nike
eSports: LPL, T1, SK Gaming, Vodafone Giants ... Nike accelerates its sponsorship strategy in 2020

Nike has become an official partner and equipment supplier of the teams SK Gaming (GER) and Vodafone Giants (ESP) from 2020, announced the eSports organisations on 17/01/2020. These are the second and third partnerships signed by the American equipment manufacturer in the eSports sector in January…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 172992
• Published on 22/01/20 at 13:00
©  Norwich City FC
Norwich City FC: Pyynikin Brewing Company (beverages, FIN), regional partner of the club in Finland

The Finnish beverage brand Pyynikin Brewing Company has become regional partner of Norwich City FC (Premier League) in Finland from 2019-20, announced the club on 17/01/2020. Pyynikin Brewing Company has the status of regional partner, the fourth level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173173
• Published on 22/01/20 at 11:40