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©  adidas
adidas: a donation of £2 to WHO for each purchase over £20 made online

"From 18/04 - 16/05/2020, adidas and Reebok (subsidiary of adidas) will donate an additional £2 for every item purchased over £20 from our online sites or mobile apps to the Covid-19 Solidarity Response Fund managed by the World Health Organization (WHO)," announced the German equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 181129
• Published on 21/04/20 at 11:10
©  Newzoo
eSports: $1.059bn in revenue predicted for 2020 and $1.6bn for 2023 (Newzoo, revised forecast)

Global eSports revenues will rise to $1.059bn in 2020, an increase of 11.4% compared to $950.6m in 2019, according to the Dutch consulting firm Newzoo on 15/04/2020, which, due to Covid-19, has revised its "Global eSports Market Report 2020" initially published on 26/02/2020. At the time of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, esport - gaming
• Article # 181074
• Published on 20/04/20 at 17:25
©  D.R.
Serie A TIM: Suning Real Estate becomes a regional partner of Inter Milan in China

Suning Real Estate, a Chinese real estate company and a subsidiary of Suning (electronic products), has become a regional partner of FC Internazionale Milano (Serie A TIM) in China from 2019-20, announced the club via its Asian communication channels on 17/04/2020. The multinational company Suning…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 181054
• Published on 20/04/20 at 16:45
©  FC St. Pauli
2.Bundesliga: congstar (telecommunications) extends as FC St. Pauli's main shirt sponsor (2020-2022)

congstar, a telecommunications operator based in Cologne (GER), has extended as partner and main shirt sponsor FC St. Pauli (2.Bundesliga) for an additional two seasons (2020-2022), announced the German club on 17/04/2020. congstar continues to benefit from the status of main partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 181034
• Published on 20/04/20 at 16:00
©  Microsoft
NBA: Microsoft, partner from 2020-21, to develop a personalised OTT platform

Microsoft, a US computer company, has become the "official artificial intelligence partner and an official cloud and laptop partner" of the National Basketball Association, the Women's National Basketball Association (WNBA), the NBA G League (development league) and USA Basketball (federation), as…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 181025
• Published on 20/04/20 at 14:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 180902
• Published on 17/04/20 at 14:09
©  D.R.
Covid-19: "We realise the public misses the sport they watch" (L. Moretti, Lagardère Sports)

"We're thinking about opportunities to continue engaging fans, even in this lockdown period. For brands that are sponsors, we help them make the best use of their partnership rights to bring content to the fans and relay messages of support and solidarity with those on the front line. In the same…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 180863
• Published on 17/04/20 at 12:09
©  D.R.
eSports: BMW becomes a partner of 5 organisations (G2 Esports, T1, Fnatic, Cloud 9, FanPlus Phoenix)

BMW has strengthened its commitment to eSports by becoming a partner of G2 Esports (ESP-GER), T1 (KOR), Fnatic (ENG), Cloud 9 (USA) and FanPlus Phoenix (CHN), "five of the world's leading teams under the mottoes 'United in Rivalry' and 'United at Home'," announced the German manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 180864
• Published on 17/04/20 at 11:19
©  D.R.
Covid-19/adidas: company to benefit from a €3bn "syndicated loan" mostly from a state-owned bank

"In order to safeguard the company's financial flexibility (during the Covid-19 pandemic), adidas received the approval of the German government for the participation of KfW, Germany's state-owned development bank, in a syndicated revolving loan facility amounting to €3bn," said the German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 180745
• Published on 16/04/20 at 15:56
©  D.R.
eSports: Logitech G (computer peripherals) official partner of Atalanta BC Esports (eSerie A TIM)

Logitech, a Swiss company specialising in the production of computer peripherals, has become an official partner of Atalanta Bergamasca Calcio (Serie A TIM) for their eSports team, Atalanta BC Esports, from 2019-20, announced the club on 10/04/2020. "Atalanta Esports gamers will have the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 180780
• Published on 16/04/20 at 14:44