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©  D.R.
Serie A TIM: Italian Macron extends as equipment supplier of Bologna FC for 3 seasons (2020-2023)

The Italian brand Macron has extended its contract with Bologna FC 1909 (Serie A TIM) for three seasons (2020-2023), according to the club on 18/02/2020. The two parties, linked since 2001-02 and initially until the end of the 2019-20 season, will therefore continue their collaboration until the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 175583
• Published on 19/02/20 at 16:24
©  CIO
Tokyo 2020: collaboration between the IOC and Mattel for co-branded toys (Barbie, UNO, Hot Wheels)

Mattel, an American company specializing in toys and games, has partnered with the International Olympic Committee and offers the "first collection of Mattel brands' products to celebrate the Tokyo 2020 Summer Olympics", announced the IOC on 18/02/2020. The collection includes a series of products…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing
• Article # 175626
• Published on 19/02/20 at 14:49
©  Julian Kroehl / Formule E
Formula E: BMW i (electric cars) extends as official vehicle from 2019-20

BMW i, the German car manufacturer's brand of electric vehicles, has extended as the official vehicle of the ABB FIA Formula E World Championship from 2019-20, announced Formula E on 14/02/2020. BMW i has been a founding partner of Formula E for a duration of six seasons since its inaugural season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 175498
• Published on 18/02/20 at 17:20
©  UEFA
2019-20 Champions League: adidas and UEFA present the ball for the knock-out stages

adidas and UEFA have presented "Istanbul 20", the official ball for the 2019-20 Champions League knock-out stages (from the Round of 16 to the final) on 18/02/2020. The Round of 16 begins on 18/02 with the final being held at the Atatürk Olimpiyat Stadı in Istanbul (TUR) on 30/05/2020. The German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 175502
• Published on 18/02/20 at 16:00
©  D.R.
Lagardère Sports: marketing agency of Chiliz and its blockchain platform Socios.com

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has become the exclusive strategic partner of Chiliz, a Maltese company specialised in blockchain technology and owner of the platform Socios.com, according to the agency on 17/02/2020. Currently, Socios.com is a partner of eight…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 175421
• Published on 18/02/20 at 13:14
©  Asics
Asics: a turnover of €3bn (-2.2%) and operating profit of €86m (+1.1%) in 2019

Asics posted a turnover of ¥378bn (€3.09bn on 31/12/2019), down 2.2% for the fiscal year 2019, according to the Japanese equipment manufacturer on 14/02/2020. The decrease in revenue was "mainly due to weak sales of the Apparel and Equipment category (see below), in addition to the effect of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 175466
• Published on 18/02/20 at 11:30
©  Everton FC
Premier League: Everton FC to terminate partnership with SportPesa (betting) at the end of 2019-20

Everton FC (Premier League) will prematurely terminate its partnership with Kenyan sports betting operator SportPesa, main shirt sponsor for the 2017-2022 season, announced the club on 16/02/2020. The partnership will end at the end of 2019-20, two seasons earlier than initially planned (end of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 175377
• Published on 17/02/20 at 14:14
©  D.R.
Lagardère Sports: marketing agency for the United Soccer League for American 2nd and 3rd divisions)

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment becomes, for 2020-2022, the exclusive marketing agency of the United Soccer League (USL), the American body which organizes the 2nd, 3rd and 4th divisions of soccer in the United States, announced the group on 13/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 175276
• Published on 17/02/20 at 10:29
©  Decathlon
Decathlon: a turnover of €12.4bn (+9.1%) in 2019, including €3.3bn (+3%) from France alone

Decathlon posted a turnover of €12.4bn in 2019, an increase of 9.1% at constant exchange rates compared to 2018 (€11.3bn), according to the French designer, manufacturer and distributor of sporting goods, on 11/02/2020. In France, Decathlon generated a turnover of €3.3bn, an increase of 3…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 174947
• Published on 14/02/20 at 17:39
©  D.R.
Premiership Rugby: Allianz to end contract as lead partner of Saracens at the end of 2019-20

The German insurance company Allianz will end its involvement as lead partner of Saracens (Gallagher Premiership Rugby) at the end of the 2019-20 season, according to the club on 13/02/2020. The agreement, which was due to run until the end of 2020-21, includes the naming rights to the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 175278
• Published on 14/02/20 at 17:10