Sponsors & Partners: archives 2020 (page 74/75)

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Premier League: Nike to succeed New Balance as equipment supplier of Liverpool FC from 2020-21

Nike has become the equipment supplier of Liverpool FC (Premier League) from 2020-21 as part of a "multi-year partnership" which will begin on 01/06/2020, announced the English club on 07/01/2020. The agreement will cover five seasons (2020-2025), and is worth an estimate £30m (€35.2m), an…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 171840
• Published on 07/01/20 at 15:35

Coupe de la Ligue: BKT (tyres) launches a digital CSR campaign entitled #DonateAMoment

The Indian tyre manufacturer Balkrishna Industries Ltd. (BKT) presented its new digital CSR campaign entitled #DonateAMoment on 06/10/2019. "The aim of the initiative is to encourage everyone to give their time to those close to them or in need, and to share videos and photos that show these…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 171827
• Published on 07/01/20 at 14:00

Serie A TIM: Genuino (blockchain) collaborates with ACF Fiorentina to authenticate club shirts

Genuino, an Italian-American startup specialised in blockchain solutions, is working with ACF Fiorentina (Serie A TIM) from 2019-20 to "to certify the authenticity of Fiorentina's match worn jerseys," announced the club on 05/01/2020. "For the first time in the world a club will value its most…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 171828
• Published on 07/01/20 at 11:20

2.Bundesliga: Software AG extends as a main shirt sponsor of SV Darmstadt 98 (2020-2024)

Software AG, a German publisher of software and IT solutions, has extended as major partner and main shirt sponsor of SV Darmstadt 98 (2.Bundesliga) for an additional four seasons (2020-2024), announced the club on 21/12/2019. This new agreement applies as long as the club is playing in a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171771
• Published on 06/01/20 at 16:35

eSports: Amazon signs 1^st partnership and becomes title partner of university tournament via GGTech

Amazon, a US e-commerce group, has partnered with GGTech Entertainment, a Spanish eSports event company, and has become the title partner of a university eSports tournament, which will be known as Amazon University Esports, according to the organizer of the competition on 03/01/2019. This is…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 171728
• Published on 06/01/20 at 13:20

European Top 5 leagues: 77 of the 98 clubs have a main training kit shirt sponsor in 2019-20

77 European Top 5 league clubs (out of 98, or 78.5%) have a main training kit shirt sponsor (front, chest, sleeve or back), as of 17/12/2019. 21 clubs do not have one (1 in the Bundesliga, 3 in LaLiga Santander, 3 in the Premier League, 5 in the Serie A TIM and 9 in the Ligue 1 Conforama). 10…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 170719
• Published on 06/01/20 at 09:45

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 171649
• Published on 03/01/20 at 13:40

Argentina: adidas succeeds Nike as equipment supplier of Boca Juniors for 10 seasons (2020-2030)

adidas has become a partner (first level) and equipment supplier of Club Atlético Boca Juniors (Superliga Quilmes Clásica, Argentinian first division) for 10 seasons (2020-2030), announced the Argentinian club on 01/01/2020. The German brand succeeds Nike, who supplied Boca Juniors for the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 171619
• Published on 03/01/20 at 09:40

All the News Tank Football articles from the past week, plus Think Football in Paris on 05/02/2020

The entire team at News Tank Football wishes everyone a Happy New Year and much success in 2020. The daily newsletters with all the latest information about sponsorship, clubs, leagues, media and more in football and the sport business have resumed today, Thursday 02/01/2020. However, please…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Clubs, …
• Article # 171578
• Published on 02/01/20 at 17:44

Tennis: Rafael Nadal (ESP) becomes an ambassador of Banco Santander (bank) from 2020

Banco Santander has become a partner of the Spanish tennis player Rafael Nadal (number 1 in the world according to the ATP rankings on 02/01/2020) from 2020, announced the Spanish banking group on 31/12/2019. The partnership is a "long-term" agreement, according to the bank which owns the naming…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 171577
• Published on 02/01/20 at 17:19