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©  D.R.
Ligue 1 Conforama: Intersport will not extend as main shirt sponsor of Amiens SC after 2019-20

Intersport, a sporting goods distribution network, will not extend as the main shirt sponsor of Amiens SC Football (Ligue 1 Conforama) after 2019-20, according to French media on 27/04/2020. The Swiss company has been a main partner of the Amiens club since 2009-10 (11 seasons). "Intersport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 181802
• Published on 28/04/20 at 12:00
©  D.R.
Serie A TIM: training platform MasterClass partners with AC Milan for one year

MasterClass, an American online training platform, has becomes an official supplier (4th level) and "e-learning partner" of AC Milan (Serie A TIM) for one year from 2019-20, announced the club on 24/04/2020. "The partnership with MasterClass is AC Milan's latest initiative to give back to its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 181714
• Published on 27/04/20 at 14:45
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 181534
• Published on 24/04/20 at 14:30
©  D.R.
LaLiga: TikTok (Douyin), "official social media partner" of the Spanish League in China

TikTok (Douyin in China), a Chinese social network, has become a regional partner of LaLiga in China and the "official social media partner" of LaLiga Santander "until March 2021," announced the Spanish body on 23/04/2020. This is the ninth regional partnership established by the League in…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 181511
• Published on 24/04/20 at 11:00
©  Lagardère Sports
Agencies: completion of the acquisition of 75% of Lagardère Sports by investment fund H.I.G. Capital

"As part of its strategic refocusing, and as announced on 16/12/2019, today the Lagardère group finalised the sale of Lagardère Sports to H.I.G. Capital (American investment fund)," said the publishing, production, broadcasting and content distribution group, on 22/04/2020. "This disposal sees…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 181368
• Published on 23/04/20 at 13:30
©  D.R.
eSports: Afflelou (opticians), major partner of the Spring 2020 European Masters (Riot Games)

Afflelou, a French chain of opticians, has become a major partner of the "Spring 2020 European Masters" an eSports competition organised by the publisher Riot Games, announced the marketing agency Lagardère Sports & Entertainment, the exclusive agency of Riot Games Europe, on 21/04/2020 (see below…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 181302
• Published on 23/04/20 at 09:40
©  FCB
Covid-19: FC Barcelona gives Camp Nou naming rights to Barça Foundation to finance research projects

FC Barcelona (LaLiga Santander) has transferred the naming rights of the Camp Nou to the Barça Foundation for the 2020-21 season, who will then seek a stadium naming partner in order "to raise money to invest in research projects being carried out in Catalonia and the rest of the world involved in…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 181234
• Published on 22/04/20 at 16:30
©  RCS
Cycling: Giro d'Italia Virtual presented by Enel (energy) with seven stages from 18/04 to 10/05/2020

The Giro d'Italia Virtual (Virtual Tour of Italy) "will see riders take to their smart trainers twice per week to tackle 7 virtual stages in aid of the Italian Red Cross" from 18/04 to 10/05/2020, announced the sport and media company RCS Sport, organiser of Italy's main cycling events, on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 181152
• Published on 22/04/20 at 15:50
©  Paris Saint-Germain
Paris Saint-Germain: launch of "Clap For Carers" with partner Nivea Men (cosmetic products)

Nivea Men, a cosmetic products brand belonging the German group Beiersdorf, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) to jointly launch "Clap For Carers" to support "healthcare staff at Greater Paris University Hospitals and the most vulnerable" through the PSG…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 181160
• Published on 21/04/20 at 17:20
©  D.R.
Covid-19: shirts, live talks on Instagram, 3D printing... equipment manufacturers are taking action

Errea (ITA) has activated its partnership with Pescara Calcio 1936 (Serie BKT) by offering young fans the chance to design a new shirt that the players will wear "during preparation matches for the next round of the championship," announced the club on 16/04/2020. "Many young designers have tried…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital, …
• Article # 181110
• Published on 21/04/20 at 16:30