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©  D.R.
Borussia Mönchengladbach: Flatex (broker) succeeds Postbank as main shirt sponsor (2020-2023)

Flatex, a German broker based in Frankfurt, has become a main partner (first level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) for three seasons (2020-2023), announced the club during the presentation of its new 2020-21 home shirt (Puma) on 29/06/2020. Flatex succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187087
• Published on 30/06/20 at 11:15
©  D.R.
Ligue 1: adidas succeeds Nike as equipment supplier of Stade Brestois from 2020-21

adidas will once again become the official equipment supplier of Stade Brestois 29 (Ligue 1 Uber Eats) from 2020-21 as part of a multi-year agreement, according to the French club which celebrated its 70th anniversary on 26/06/2020. The German brand succeeds Nike, equipment supplier of Stade…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 186911
• Published on 30/06/20 at 09:35
©  D.R.
esports: British team Fnatic and Gucci (fashion house) launch a co-branded watch and video game

Gucci, an Italian company specialised in luxury fashion and leather goods belonging to the Kering group, has launched a collaboration with the esports organisation Fnatic and has presented a co-branded watch in the colours of the British team on 25/06/2020. Around one hundred watches are on sale…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, esport - gaming
• Article # 186891
• Published on 29/06/20 at 17:40
©  D.R.
Aston Villa FC: Cazoo (vehicle e-commerce), main shirt sponsor from 2020-21

Cazoo, a British vehicle e-commerce platform, has become a principal partner (1st tier) and main shirt sponsor of Aston Villa FC (Premier League) from 2020-21 as part of a "multi-year partnership," announced the club on 29/06/2020. The agreement applies to all Aston Villa teams (men, women and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187009
• Published on 29/06/20 at 14:50
©  D.R.
LaLiga Santander: Joma extends as equipment supplier of CD Leganés for two seasons (2020-2022)

Joma has extended its contract with Club Deportivo Leganés (LaLiga Santander) for two seasons (2020-2022), announced the club on 25/06/2020. The Spanish equipment manufacturer has been supplying CD Leganés kits since 2011-12. Joma was previously the Spanish club's equipment supplier for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 186904
• Published on 29/06/20 at 11:25
©  D.R.
Ligue 1: Groupe Bastide (healthcare), main shirt sponsor of Nîmes Olympique from 2020-21

Groupe Bastide, a French company based in the Gard department and specialised in home healthcare services, has become a premium partner and main shirt sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2020-21 as part of a multi-year agreement, announced the club on 26/06/2020. Groupe Bastide…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 186903
• Published on 29/06/20 at 10:00
©  Guillaume Perret/M2A
Exclusive Merchandising: "Derivative products, one of the only links with clubs during Covid" (G. Valéry, M2A)

"Our activity has experienced a historic slowdown due to the absence of sports spectacles (due to the Covid-19 crisis). During this period, some online club shops did not stop operating. Derivative products were one of the only links with clubs during this period," said Geoffroy Valéry, president…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 186787
• Published on 29/06/20 at 09:50
©  UEFA
UEFA launches a tender for the licensing rights to 11 product categories for 2021-2024

UEFA has launched its call for tenders for the creation of its licensed branded products for its club competitions over the 2021-2024 cycle, announced the body on 23/06/2020. According to UEFA, "the (11) categories are: • Main watch (official licensed watch partner) • White label watch (no…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 186892
• Published on 26/06/20 at 15:40
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 186876
• Published on 26/06/20 at 14:05
©  D.R.
AS Roma: Qatar Airways, main shirt sponsor of the women's team and extends with the men's team

Qatar Airways, a Qatari airline company, has extended its partnership with AS Roma and become the main shirt sponsor of the senior women's team (Calcio Femminile Italiano, women's first division) until the end of the 2020-21 season, announced the club on 25/06/2020. The team did not have a shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 186838
• Published on 26/06/20 at 11:30