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©  Simone Arveda/Pegaso Newsport via Acqua S.Bernardo x UC Sampdoria
Serie A TIM: Acqua S. Bernardo (water), chest sponsor of UC Sampdoria for the end of 2019-20

Acqua S.Bernardo, a mineral water brand from the Italian group Montecristo, has become a partner and chest sponsor ("Second Jersey sponsor") of Unione Calcio Sampdoria (Serie A TIM) for the end of the 2019-20 season, announced the club on 18/06/2020. As "Second jersey sponsor", Acqua…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 186228
• Published on 22/06/20 at 13:19
©  D.R.
Dijon FCO: Content Stadium (social media) extends its collaboration for three seasons (2020-2023)

Content Stadium, a content creation platform for the sports industry, has extended its collaboration with Dijon FCO (Ligue 1 Conforama) for three seasons (2020-2023), announced the brand specialised in social media on 15/06/2020. "After their first year of collaboration (2019-20), Dijon FC has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 186254
• Published on 22/06/20 at 12:30
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 186225
• Published on 19/06/20 at 13:55
©  Christian Verheyen via la DFL
Bundesliga/2.Bundesliga: Derbystar (Select Sport) presents the official ball for the 2020-21 season

DFL and Derbystar, a German manufacturer of sports balls and clothing belonging to the Danish group Select Sport, have presented the new official ball for Bundesliga and 2.Bundesliga matches for the 2020-21 season on 18/06/2020. "In contrast to the designs for the previous two…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 186142
• Published on 19/06/20 at 09:40
©  The FA
England: 2020 Emirates FA Cup Final renamed the "Heads Up FA Cup Final" to support mental health

The 2019-20 final of The Emirates FA Cup will be renamed the "Heads Up FA Cup Final" with the Emirati airline and lead partner of The FA "donating their title" to the Heads Up mental health awareness campaign, which aims to encourage discussion about mental health, announced The Football…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 186121
• Published on 18/06/20 at 17:15
©  D.R.
LaLiga Santander: Invex Banco (bank), regional partner of Real Madrid CF in Mexico

Invex Banco, a banking group based in Mexico City (MEX), has become a regional partner of Real Madrid CF (LaLiga Santander) in Mexico from 2019-20, announced the club on 17/06/2020. As part of the agreement, Invex Banco and Real Madrid will launch "a co-branded 100% digital financial product…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 186096
• Published on 18/06/20 at 14:50
©  RCS
RC Strasbourg Alsace: Talent Business Solutions, digital partner of the club until June 2023

Talent Business Solutions, a company specialised in the integration of Microsoft management solutions, has become a digital partner of RC Strasbourg Alsace (Ligue 1 Conforama) for three seasons (2020-2023), announced the club on 12/06/2020. "RC Strasbourg Alsace has chosen Talent Business…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 186036
• Published on 18/06/20 at 10:20
©  D.R.
Premier League: Cadbury (Mondelēz), snack partner of Tottenham Hotspur FC from 2019-20

Cadbury, a chocolate brand belonging to the American confectionery, food, holding and beverage company Mondelēz International (Oreo, Toblerone...), has become the "official snack partner" of Tottenham Hotspur FC (Premier League) from the end of the 2019-20 season, announced the club on 16/06/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185962
• Published on 17/06/20 at 12:40
©  NBA 2K League
eSports: GameStop, Jostens, SAP and Tissot, part of the 13 partners of the 2020 NBA 2K League

GameStop (video games and electronic hardware), Jostens (souvenir manufacturer), SAP (software) and Tissot (watches) have become partners of the 2020 NBA 2K League, the official eSports competition of the NBA on the NBA 2K game, announced the body on 12/06/2020. The NBA 2K League now has 13…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 185850
• Published on 17/06/20 at 10:50
©  D.R.
Premier League: iPRO Sport (isotonic drinks), partner of West Ham United FC (2019-2022)

iPRO Sport, a British isotonic drinks company (without fructose, artificial flavours, colours or sweeteners), has become an official partner of West Ham United FC (Premier League) from 2019-20 and until the end of 2021-22, announced the London club on 15/06/2020. The agreement, which covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 185899
• Published on 16/06/20 at 16:00