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©  D.R.
LaLiga Santander: adidas succeeds Hummel as CA Osasuna's equipment supplier for 2020-2024

adidas has become the official equipment supplier of Club Atletico Osasuna (LaLiga Santander) for four seasons (2020-2024), announced the club on 29/07/2020. For its 100th anniversary season (in 2020-21), the Basque club is therefore prematurely ending its two highest sponsorship contracts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 189780
• Published on 30/07/20 at 11:34
©  NBA
NBA: Microsoft strengthens fan experience for games with no fans from 30/07/2020

Microsoft has activated its partnership with the National Basketball Association and offers the "Together mode", which offers a more connected and immersive experience for the fans during the resumption of the NBA which will take place at Walt Disney World Resort (Orlando, USA) on the 30/07/2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 189726
• Published on 29/07/20 at 16:44
©  Premier League
Premier League: presentation of the new Nike "Flight" football for the 2020-21 season

Nike has presented its new "Flight" football, which will be used in the Premier League for the 2020-21 season, announced the English League on 29/07/2020. The football will therefore be used for the 21st season of the partnership between Nike and the Premier League (since 2000-01). Nike is an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 189705
• Published on 29/07/20 at 16:04
©  D.R.
Olympique de Marseille: licensing agreement with Sorare for the creation of crypto-digital cards

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with Olympique de Marseille (Ligue 1 Uber Eats) to integrate the club's players on its platform, on 28/07/2020. "Olympique de Marseille's initiative with Sorare aims to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 189584
• Published on 28/07/20 at 17:15
©  D.R.
Italy: Actimel (Danone group), official partner of the Federation for three years (2020-2022)

Actimel, the yoghurt drink brand of the Danone group (food industry), has become a partner of the Federazione Italiana Giuoco Calcio for its national senior men's and women's teams for three years (2020-2022), announced the Italian Federation on 28/07/2020. Actimel has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 189621
• Published on 28/07/20 at 16:15
©  D.R.
Serie A TIM: Emirates extends as AC Milan's main shirt sponsor for 2020-2023

Emirates, an Emirati airline company, has extended as a partner and main shirt sponsor of AC Milan (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 27/07/2020. "The Emirates logo will remain on the front of shirts for the senior men's team, youth teams and for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 189512
• Published on 28/07/20 at 09:35
©  D.R.
LaLiga Santander: Canon Medical extends partnerships with Real Madrid and Barcelona (2020-2025)

Canon Medical Systems, a Japanese company specialised in medical equipment which belongs to the Canon Group (optical products), has extended its partnerships with Real Madrid CF and FC Barcelona for an additional five seasons (2020-2025), announced the LaLiga Santander clubs on 27/07/2020. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 189513
• Published on 27/07/20 at 16:38
©  D.R.
Ligue 1 Uber Eats: Actual Group (HR), sleeve sponsor of FC Lorient for 2 seasons (2020-2022)

Actual Group, a company based in Laval (Mayenne, FRA) specialised in human resources and temporary employment, has become a partner and sleeve sponsor of FC Lorient for two seasons (2020-2022), announced the club that has been promoted to the Ligue 1 Uber Eats, on 23/07/2020. Actual has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 189367
• Published on 27/07/20 at 12:15
©  D.R.
AS Saint-Étienne: Le Coq Sportif offers fans chance to experience the final "together" on Zoom

Le Coq Sportif has activated its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and is inviting its fans to the videoconference platform Zoom so that they can experience the 2019-20 Coupe de France final versus Paris Saint-Germain "together" this Friday 24/07/2020 (kick-off 21:10 CET)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 189377
• Published on 24/07/20 at 14:52
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 189326
• Published on 24/07/20 at 14:04