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©  D.R.
Premier League: Tribus (Swiss watchmaker), global partner of Liverpool FC from 2020-21

Tribus, a Swiss manufacturer of luxury watches, has become a global partner of Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 09/09/2020. The agreement will run for five seasons (2020-2025) according to British media. Tribus has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 192555
• Published on 10/09/20 at 12:34
©  AC Milan
Serie A TIM: Yabo Sports (sports betting), regional partner of AC Milan in Asia for 2020-2023

Yabo Sport, a Chinese platform specialised in online sports betting and entertainment, has become a regional partner of AC Milan (Serie A TIM) in Asia for three seasons (2020-2023), announced the Italian club on 07/09/2020. Yabo Sport benefits from the status of regional partner, the sixth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192557
• Published on 10/09/20 at 11:49
©  D.R.
Sponsorship: Budweiser (beer) becomes a partner of Lionel Messi (ARG, FC Barcelona) for 2020-2023

Budweiser, the American beer brand of the Belgian brewer AB InBev, has become the partner of the Argentinian football player Lionel Messi (FC Barcelona, LaLiga Santander) from 2020 as part of a "long-term global agreement," announced the group on 09/09/2020. The deal is set to last three years…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 192485
• Published on 10/09/20 at 11:20
©  FC Internazionale Milano
Serie A TIM: Nilox (outdoor technology) extends as an official partner of Inter Milan until 2022

Nilox, an Italian brand specialised connected sports objects and outdoor technology, has extended as the "official electric mobility partner" of FC Internazionale Milano (Serie A TIM) "for the next two years (until 2022)," announced the club on 09/09/2020. Nilox has been a partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 192503
• Published on 10/09/20 at 09:34
©  Premier League
Premier League: Hublot succeeds Tag Heuer as "official timekeeper" from 2020-21

Hublot, a Swiss watchmaker belonging to the French group LVMH, has become a partner and the "official timekeeper" of the Premier League from the 2020-21 season, announced the English league on 09/09/2020. As official timekeeper, Hublot will benefit from visibility during Premier League TV…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192488
• Published on 09/09/20 at 16:00
©  D.R.
Bundesliga: Betway succeeds Yabo Sports as betting partner of Hertha BSC for 2020-2023

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Hertha BSC (Bundesliga) "for an initial three years (2020-2023)," announced the club on 08/09/2020. The agreement was negotiated by Sportfive, the club's marketing agency. As the club's "official sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192463
• Published on 09/09/20 at 14:29
©  D.R.
Serie A TIM: Lavazza, official coffee partner of Juventus FC from 2020-21

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of Juventus FC (Serie A TIM) from 2020-21 as part of a multi-year agreement, announced the club on 08/09/2020. This agreement covers the senior men's team (in the league and Coppa Italia), the senior women's team, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 192390
• Published on 09/09/20 at 10:40
©  Pepsi
United States: PepsiCo installs seats at home for Pittsburgh Steelers (NFL) subscribers

Pepsi, a beverage brand of the American group PepsiCo, is rolling out several activations aimed at supporters for the resumption of the National Football League on 10/09/2020, announced the brand on 03/09/2020. The beverage brand has carried out an advertising campaign (see below) where it is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 192342
• Published on 09/09/20 at 10:15
©  D.R.
LaLiga SmartBank: Betway main shirt sponsor of RCD Espanyol after LD Sports (CHN) deal is terminated

Betway, a sports betting operator based in Guernsey and Malta, has become partner and main shirt sponsor of RCD Espanyol from 2020-21, announced the club that has been relegated to LaLiga SmartBank for the 2020-21 season, on 04/09/2020. By becoming the club's main partner (first level), Betway…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192340
• Published on 08/09/20 at 17:29
©  D.R.
Premier League: BetVictor succeeds Dafabet as main shirt sponsor of Fulham FC for 2020-2022

BetVictor, a Gibraltar-based online betting and gambling operator, has become the main shirt sponsor of Fulham FC for two seasons (2020-2022), according to the club that has been promoted to the Premier League for the 2020-21 season, on 07/09/2020. This agreement also covers the club's women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192322
• Published on 08/09/20 at 15:45