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©  Inter Milan
Serie A TIM: Volvo Car Italia (car manufacturer) extends as partner of FC Inter Milan for 2020-21

Volvo Car Italia, the Italian subsidiary of the Swedish car manufacturer, has extended its partnership with FC Internazionale Milano (Serie A TIM) for the 2020-21 season, announced the Italian club on 07/09/2020. A partner of the club since 2007-08, Volvo continues to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 192297
• Published on 08/09/20 at 12:29
©  Damien LG/OL
D1 Arkema: Mastercard (payment solutions), main shirt sponsor of Olympique Lyonnais for 2020-21

Mastercard, an American payment solutions group, has extended its partnership with Olympique Lyonnais (D1 Arkema) and has become the main shirt sponsor of the women's home and away kits for 2020-21, on 04/09/2020. As part of the agreement, Mastercard will also feature on warm-up shirts, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192129
• Published on 07/09/20 at 12:55
©  Atalanta BC
Atalanta BC: RadiciGroup (chemicals) succeeds U-Power as pocket/chest sponsor for 2020-2023

RadiciGroup, an Italian chemical group based in Bergamo (ITA), has extended its partnership with Atalanta BC (Serie A TIM) and will become its pocket (home kit) and chest (away and third kit) sponsor for the 2020-2023 cycle, announced the club on 04/09/2020. The agreement also covers Coppa Italia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192113
• Published on 04/09/20 at 15:24
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 192091
• Published on 04/09/20 at 14:49
©  D.R.
Basketball: TCL (televisions, Hong-Kong) extends its partnership with FIBA for the 2020-2023 cycle

TCL, an electronics manufacturer and the world's third largest television set manufacturer based in Hong Kong, has extended its partnership with FIBA for the 2020-2023 cycle to become one of its eight major partners, according to the international body on 03/09/2020. The agreement was negotiated…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192066
• Published on 04/09/20 at 12:44
©  USTA
Tennis: Emirates launches a CSR campaign at the US Open despite matches behind closed doors

Emirates, an Emirati airline company, has activated its partnership with the USTA on the at the US Open Grand Slam tennis tournament by launching the "Emirates Serves for Good" campaign conducted in the Arthur Ashe Stadium (centre court) despite the absence of the public, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 191938
• Published on 03/09/20 at 16:50
©  D.R.
Belgium: adidas extends as equiment supplier of the Royal Belgian Football Association until 2026

adidas has extended as the official equipment supplier for the Belgian national teams until the end of 2026, announced the Royal Belgian Football Association on 02/09/2020. The German equipment manufacturer has been supplying the Belgian national team kits since 2014. The previous agreement…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 191936
• Published on 03/09/20 at 12:48
©  D.R.
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (September 2020)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2020 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 191847
• Published on 03/09/20 at 10:04
©  NTF
Summer interviews by News Tank Football (IQONIQ, Paris FC, DFL TV rights, Sportfive, Twitch)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Kazim Atilla, founder of the new fan social media app IQONIQ, launching in September 2020 • Pierre Ferracci, president of Paris FC, about the recent Bahraini investment into the club …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Stadiums
• Article # 191826
• Published on 02/09/20 at 17:45
©  Puma
Euro 2020: Puma and the FIGC present the Italian national team's new home kit

The German equipment manufacturer Puma and the FIGC have presented the Italian national team home kit to be used from 2020, on 31/08/2020. The kit will be worn by the Italian team for Euro 2020, which will be played in 2021, for the 2022 World Cup qualifiers as well as for the second edition of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 191888
• Published on 02/09/20 at 17:14