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©  Leicester City FC
Leicester City FC: "Thailand Smiles With You" as shirt sponsor to support the country post Covid-19

The Tourism Authority of Thailand has become the main shirt sponsor of Leicester City FC for its Premier League matches during the 2020-21 season, announced the club on 23/07/2020. Thanks to the club's Thai owner, King Power Group (duty free), the Tourism Authority of Thailand will be able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 189348
• Published on 24/07/20 at 12:00
©  EA Sports
Video games: Kylian Mbappé (Paris Saint-Germain, FRA) on the cover of FIFA 21 (EA Sports)

Kylian Mbappé, a French player for Paris Saint-Germain (Ligue 1 Uber Eats), will be featured on the cover of the FIFA 21 video game, announced the American video game publisher EA Sports on 22/07/2020. The game will be released on 09/10/2020. The 2018 World Champion succeeds Belgian Eden Hazard…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 189212
• Published on 24/07/20 at 10:50
©  Lega Serie A
Italy: new official Nike "Flight" football to be used in the 2020-21 Serie A TIM

Nike has presented their new football named the "Flight" which will be used in the Serie TIM, Coppa Italia, Supercoppa Italiana and Primavera TIM (youth football) for the 2020-21 season, announced the Lega Serie A on 23/07/2020. "Nike Flight, a game-changing football, addresses issues of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 189282
• Published on 23/07/20 at 17:34
©  D.R.
esports: GG.bet becomes a betting partner of the Electronic Sports League from 2020

GG.bet ("GG" for "good game"), an online betting platform dedicated to sports betting and based in Curacao (an island in the Caribbean), has become a "global betting partner" of Electronic Sports League events from 2020, announced the ESL on 14/07/2020. "GG.Bet will be the official global…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 189261
• Published on 23/07/20 at 16:30
©  CIO
Olympic Games: Procter & Gamble extends a TOP global partner of the IOC until 2028

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has extended its status as a TOP global partner of the IOC (first level) until 2028 and the Los Angeles Olympics, announced the International Olympic Committee on 22/07/2020. P&G has been a partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 189192
• Published on 23/07/20 at 12:24
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: adidas succeeds Puma as equipment supplier of Girondins de Bordeaux (2020-2025)

adidas has become the official equipment supplier of FC Girondins de Bordeaux (Ligue 1 Uber Eats), announced the club on the occasion of the presentation of the shirts for the 2020-21 season on 22/07/2020. The agreement will run for five seasons (2020-2025) and is worth €1m annually. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 189126
• Published on 23/07/20 at 10:20
©  D.R.
Sky Bet Championship: adidas succeeds Kappa as equipment supplier of Leeds United FC for 2020-2025

adidas is to become the official equipment supplier of Leeds United FC (Sky Bet Championship) for five seasons (2020-2025), announced the club promoted to the Premier League at the end of 2019-20 on 21/07/2020. The German brand will benefit from the status of major partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 189127
• Published on 23/07/20 at 09:40
©  Atlanta Hawks
Nike: Jordan Brand logo on all NBA "Statement" jerseys (third kit) in 2020-21

Nike has activated its partnership with the National Basketball Association and will display the logo of its subsidiary Jordan Brand on the "Statement Edition" jerseys (third jersey) of each of the 30 franchises for the 2020-21 season, the American brand announced on 21/07/2020. "Giving the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 189149
• Published on 22/07/20 at 15:50
©  FC Nantes
Ligue 1 Uber Eats: LNA Santé extends as sleeve sponsor of FC Nantes for 3 seasons (2020-2023)

LNA Santé, a brand of the French group of health establishments Groupe Noble Age, has extended as partner and sleeve sponsor of FC Nantes (Ligue 1 Uber Eats) for three additional seasons (2020-2023), announced the club on 21/07/2020. LNA Santé continues to benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 189089
• Published on 22/07/20 at 12:09
©  FC Barcelona
FC Barcelona: Rakuten offers fans the chance to appear on a mosaic at the Camp Nou

Rakuten, a Japanese group specialised in internet services, has activated its partnership with FC Barcelona (LaLiga Santander) through the "Be Part of the Big Picture" operation, which offers the Spanish club's fans the chance to appear on a giant mosaic that will be installed on the façade of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 189087
• Published on 22/07/20 at 10:45