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©  D.R.
Sports betting: TOTO becomes a sleeve sponsor of 10 Eredivisie clubs for 2020-2023, including PSV

TOTO, the sports betting operator of the Dutch national lottery group Nederlandse Loterij, has become a partner and sleeve sponsor of PSV Eindhoven (Eredivisie) for the TOTO KNVB Beker (National Cup) and friendlies for three seasons (2020-2023), announced the club on 30/07/2020. The total value of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190148
• Published on 05/08/20 at 09:40
©  UEFA
UEFA: alcohol-free beer "Heineken 0.0%" partner of the Europa League until 2023-24

The Dutch brewer Heineken has extended its partnership with UEFA as a partner of the Europa League for a further three seasons (2021-2024), announced the organising body of the competition on 03/08/2020. As part of the agreement, Heineken 0.0%, the group's non-alcoholic beer brand, will be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 190077
• Published on 04/08/20 at 14:55
©  D.R.
Premier League: W88 (betting) succeeds ManBetX as main shirt sponsor of Crystal Palace for 2020-21

W88, a sports betting and online gambling operator active in Asia, has become partner and main shirt sponsor of Crystal Palace FC (Premier League) for the 2020-21 season, announced the club on 03/08/2020. W88 has the status of main partner, the first level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190113
• Published on 04/08/20 at 12:09
©  IQONIQ
Exclusive "IQONIQ, a new fan engagement platform that targets sports and entertainment" (Kazim Atilla)

"IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. Current social media platforms are not specifically designed for fans of sports and entertainment. Accordingly, social media platforms are unable to provide fans with the experience they deserve…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 189768
• Published on 04/08/20 at 09:30
©  D.R.
Serie A TIM: EA Sports, partner of FC Inter Milan and AC Milan from 2020-21

EA Sports, an American video game publisher belonging to the Electronic Arts group, has become a partner of FC Internazionale Milano and AC Milan (Serie A TIM) from 2020-21 as part of "long-term" agreements, announced the Italian clubs on 03/08/2020. EA Sports therefore becomes the "global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190076
• Published on 03/08/20 at 17:44
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 189921
• Published on 31/07/20 at 16:30
©  BKT
Coupe de la Ligue BKT: "Thank you and see you soon" a tribute from BKT ahead of the last ever final

"We have to thank the Coupe de la Ligue BKT, to which we are attached and which we have had the pleasure of accompanying," said Lucia Salmaso, CEO of Balkrishna Industries Europe, who paid tribute to the competition of which BKT has been the title sponsor since 2018-19, on 30/07/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 189901
• Published on 31/07/20 at 13:30
©  D.R.
RC Strasbourg Alsace: Winamax (sports betting), main shirt sponsor (away) for 2020-2023

Winamax, a French sports betting operator, has become a partner of RC Strasbourg Alsace's (Ligue 1 Uber Eats) and the main shirt sponsor of the club's away kits (and back shirt sponsor of the home kits) for three seasons (2020-2023), on 30/07/2020. Winamax benefits from the status of "main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Betting
• Article # 189882
• Published on 31/07/20 at 12:29
©  FIFA
Qatar: host country of the 2022 World Cup, is a candidate to host the 2032 Olympic Games

Qatar has sent a letter to the IOC indicating its intention to join the "continuous dialogue" on the organisation of the 2032 Summer Olympic Games, said Sheikh Joaan ben Hamad ben Khalifa Al-Thani, president of the Qatar Olympic Committee, to AFP on 27/07/2020. Qatar thus joins India, Australia…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners, …
• Article # 189634
• Published on 30/07/20 at 17:30
©  D.R.
Arsenal FC: Intel to continue to deploy "True View" technology at the Emirates Stadium until 2022

Intel Sports, a subsidiary of the US computer and electronics company Intel Corporation, has extended its partnership with Arsenal FC (Premier League) for an additional two seasons (2020-2022), according to the club on 29/07/2020. Intel will continue to benefit from regional partner status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility, …
• Article # 189844
• Published on 30/07/20 at 16:45