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©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 190778
• Published on 18/08/20 at 12:20
©  OGC Nice
Ligue 1 Uber Eats: Ineos Hygienics (disinfectants) "official health partner" of OGC Nice in 2020-21

Ineos Hygienics, brand of hand sanitizer from the Ineos group (chemicals), the owner of OGC Nice (Ligue 1 Uber Eats), has become the "official health partner" of the Nice club (second level) in 2020-21, on 14/08/2020. "As the official health partner of OGC Nice, Ineos Hygienics will provide a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 190764
• Published on 18/08/20 at 11:00
©  AS Monaco
Ligue 1 Uber Eats: Kappa and adidas, the most represented equipment suppliers in 2020-21

With four clubs under contract respectively, Kappa and adidas are the most represented equipment suppliers in the Ligue 1 Uber Eats for the 2020-21 season, as of 03/08/2020. The two brands dethrone Puma, the most represented equipment supplier in Ligue 1 for the 2018-19 and 2019-20 seasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 190074
• Published on 18/08/20 at 10:20
©  Stade de Reims x ZeBet
Ligue 1 Uber Eats: ZEbet (sports betting) major partner of Stade de Reims for 2020-2022

ZEbet, the sports betting platform of the Maltese group ZEturf, has become a major partner of Stade de Reims (Ligue 1 Uber Eats) for the next two seasons, 2020-2022, the club indicated on 15/08/2020. The deal was negotiated through Vista Sports Agency. "The brand will appear on the pocket…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 190765
• Published on 17/08/20 at 13:59
©  D.R.
LaLiga Santander: Betway betting partner RC Celta de Vigo for 2020-2022 + an optional season

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Real Club Celta de Vigo (LaLiga Santander) for two seasons (2020-2022), with the 2022-23 season optional, announced the club on 12/08/2020. The bookmaker has the status of official sponsor, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190665
• Published on 14/08/20 at 14:00
©  D.R.
Premier League: Cadbury (Mondelēz) Manchester City regional partner in 10 countries from 2020-21

Cadbury, a brand of chocolate from the American confectioner Mondelēz International (Oreo, Toblerone, etc), becomes the "official partner of chocolates" of Manchester City FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 12/08/2020. Cadbury…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 190664
• Published on 13/08/20 at 17:00
©  Cadiz CF
LaLiga Santander: Dafabet (betting) main shirt sponsor of promoted Cadiz CF for 2020-2022

The Philippines-based sports betting and online gambling operator Dafabet has become a partner and main shirt sponsor of Cádiz CF for two seasons (2020-2022), announced club promoted to LaLiga Santander on 10/08/2020. Dafabet enjoys the status of main partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190584
• Published on 13/08/20 at 11:25
©  D.R.
Real Betis: Betway (betting) succeeds easyMarkets (forex) as shirt sponsor (2020-2022)

Betway, a sports betting operator based in Guernsey and Malta, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for two seasons (2020-2022), the club announced on 10/08/2020. The agreement covers all of the club's teams. Betway enjoys the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190523
• Published on 12/08/20 at 16:19
©  D.R.
Premier League: SBOTOP (betting) Leeds United main shirt sponsor from 2020-21

SBOTOP, a brand of the betting operator Celton Manx Group, has become a partner and main shirt sponsor of Leeds United FC from 2020-21 in multi-year deal, the club promoted to Premier League announced on 10/08/2020. The Isle of Man-based company enjoys major partner status, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190552
• Published on 12/08/20 at 14:44
©  AC Milan
AC Milan: Banco BPM (bank) becomes main shirt sponsor of the women's team for 2020-2023

Banco BPM, an Italian banking group, is expanding its partnership with AC Milan to become the main shirt sponsor of the senior women's team (Serie A TIMvision) for three seasons (2020-2023), the club announced on 08/10/2020. Banco BPM has been a partner of AC Milan since 2013-14. Banco BPM…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190514
• Published on 12/08/20 at 12:09