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©  Konami
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 191481
• Published on 28/08/20 at 13:44
©  D.R.
Spain: decree-law to ban advertising for betting companies to be "approved in October 2020"

"Thanks to a royal decree-law that will be approved in October 2020, we will ban advertising for sports betting operators on football club jerseys," stated Alberto Garzón, Spanish Minister of Consumer Protection, on Spanish television (la Sexta, Atresmedia), on 27/08/2020. The text of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Authorities, …
• Article # 191487
• Published on 28/08/20 at 12:20
©  Sevilla FC
LaLiga Santander: EverFX (Forex trading) renews partnership with Sevilla FC until the end of 2020-21

EverFX, a Cypriot Forex trading platform belonging to ICC Intercertus Capital Group based in the Cayman Islands (UK), has renewed its partnership as a shorts sponsor of Sevilla FC (LaLiga Santander) on 27/08/2020. The original partnership signed on 18/01/2019, which was due to last until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191474
• Published on 28/08/20 at 11:55
©  Manchester City FC
Manchester City: Puma launches third kit that pays tribute to the city's music and fashion culture

The German brand Puma has activated its partnership with Manchester City FC (Premier League) and has launched a 2020-21 third kit for the men's, women's and youth teams that pays tribute to the music and fashion culture of the city of Manchester (ENG), announced the club on 27/08/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 191430
• Published on 28/08/20 at 09:50
©  Konami
Serie A TIM: Konami (video games) succeeds EA Sports as a partner of AS Roma from 2020-21

Konami, a Japanese video game publisher, is to become the exclusive "football video games partner" of AS Roma (Serie A TIM) from 2020-21 as part of a "long-term agreement," announced the Roman club on 27/08/2020. Konami succeeds EA Sports (USA), AS Roma's partner for the 2018-2020 cycle. Konami…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191433
• Published on 27/08/20 at 16:55
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Athéo Ingénierie (IT solutions), shorts sponsor for 2020-2023

Athéo Ingénierie (IT solutions) has renewed and extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) by becoming a back shorts sponsor of the club for three seasons (2020-2023), on 21/08/2020. Athéo Ingénierie will continue to benefit from the status of "official sponsor"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191107
• Published on 27/08/20 at 14:50
©  D.R.
Premier League: HollyFrontier (oil) extends partnership with Liverpool from 2020-21

HollyFrontier, an American group specialised in petroleum refinery, has extended and expanded its partnership with Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the 2019-20 English champions on 26/08/2020. As an "official global partner" (fifth level)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191368
• Published on 27/08/20 at 11:25
©  Udinese Calcio
Serie A TIM: Vortice (ventilation systems) extends as chest sponsor of Udinese Calcio for 2020-21

Vortice, an Italian group specialised in the manufacture and distribution of ventilation and air conditioning systems, has extended its sponsorship of Udinese Calcio (Serie A TIM) as a chest sponsor (or co-shirt sponsor) for 2020-21, according to the club on 25/08/2020. The club's main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191295
• Published on 27/08/20 at 09:40
©  UEFA
UEFA: PepsiCo (beverages), becomes the fifth partner of UEFA women's competitions until 2024-25

PepsiCo, an American multinational food and beverage group, has extended its partnership with UEFA and has become a partner of the women's football competitions organised by the European body for five seasons (2020-2025), on 26/05/2020. PepsiCo will promote its Lays (crisps), Pepsi and Gatorade…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 191326
• Published on 26/08/20 at 17:20
©  Leeds United FC
Premier League: JD Sports (sporting goods) becomes a sleeve sponsor of Leeds United FC for 2020-21

JD Sports, a British sporting goods distributor, has become a partner and sleeve sponsor of Leeds United FC for the 2020-21 season, according to the newly promoted club, on 25/08/2020. Sky Bet Championship clubs are not authorised to market their sleeve sponsorship space, while Premier clubs have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 191308
• Published on 26/08/20 at 16:40