Filter by domain
Filter by year
Filter by month
©  D.R.
Formula 1: partnership with Zoom to offer virtual paddock experiences for races behind closed doors

Zoom Video Communications, a US company providing remote teleconferencing/videoconferencing services via cloud computing, has become a partner of Formula One Management "to provide new business opportunities through unique, live-sport experiences," said the two entities on 16/07/2020. As part…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 188646
• Published on 17/07/20 at 17:09
©  D.R.
Spain: Mazda (car manufacturer) extends as an official partner of LaLiga for 2 seasons (2020-2022)

Mazda, a Japanese car manufacturer, has extended its partnership with LaLiga for an additional two seasons (2020-2022), according to the Spanish body on 16/07/2020. The brand has been LaLiga's "official car partner" since the 2015-16 season (agreement signed on 19/08/2015). Mazda, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 188732
• Published on 17/07/20 at 12:10
©  D.R.
esport: Erste Group Bank (AUT), partner of Riot Games for the LEC Summer Finals 2020

Erste Group Bank, an Austrian banking group, has become the main partner of the LEC Summer Finals 2020, announced Riot Games on 15/07/2020. This is the banking group's first partnership in esports. "Erste Group Bank is one of the strongest brands in the financial sector in Central and Eastern…
Domain(s): Sponsors & Partners
• Category(ies): Finance, esport - gaming
• Article # 188734
• Published on 17/07/20 at 11:00
CVC Capital Partners: the Luxembourg investment fund is active in all areas of sport

"Over the past year, Six Nations has been involved in exclusive negotiations with CVC Capital Partners (since 10/07/2019). These negotiations have been very constructive and forward thinking. Negotiations of this nature are complex. They can take significant time and at this point, are still…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 188059
• Published on 16/07/20 at 17:20
©  D.R.
LaLiga Santander: EA Sports (video games) extends as a partner of Real Madrid until 2024-25

EA Sports, the American video game publisher belonging to the Electronic Arts group, has extended as the "official video gaming partner" of Real Madrid CF (LaLiga Santander) until the end of 2024-25, announced the club on 16/07/2020, the day after the formalisation of its agreement with Liberbank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188677
• Published on 16/07/20 at 16:40
©  D.R.
esports: Getty Images becomes Riot Games' official photo image and distribution partner until 2024

Getty Images, an American photo agency and image bank belonging to the Carlyle Group, has become the "official photo image and distribution partner" of the League of Legends Global Esports events organised by Riot Games until "at least 2024," announced the American video game publisher on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 188612
• Published on 16/07/20 at 15:50
©  AS Rome
Serie A TIM: agreement between AS Roma and Nike to end in June 2021 rather than 2023-24

AS Roma (Serie A TIM) and its equipment supplier Nike have announced the early termination of their partnership at the end of 2020-21 on 16/07/2020. The contract with the American brand, which has been with the Italian club since 2014-15, was originally due to terminate at the end of 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 188625
• Published on 16/07/20 at 11:00
©  D.R.
SPORTFIVE: new platform created with Data Talks to improve revenues for RC Lens (Ligue 1 Uber Eats)

The marketing agency SPORTFIVE is working with Data Talks, a Swedish customer data services provider, to create a platform "to optimize sales in retail, hospitality and sponsorship areas" for RC Lens (Ligue 1 Uber Eats) by gaining a better knowledge of the profiles of their fans, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 188534
• Published on 15/07/20 at 17:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 188477
• Published on 15/07/20 at 15:10
©  D.R.
Real Madrid CF: Liberbank succeeds CaixaBank as the club's official bank for 6 seasons (2020-2026)

Liberbank (ESP) is to become Real Madrid CF's (LaLiga Santander) exclusive banking partner in Spain from 2020-21 for six seasons (2020-2026), announced the club on 15/07/2020. This transversal agreement covers Real Madrid's men's and women's teams for both its football and basketball sections…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 188516
• Published on 15/07/20 at 14:20