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©  PSG
Paris Saint-Germain: return of the "Hechter" shirt for the club's 50th anniversary in 2020-21

Paris Saint-Germain (Ligue 1 Uber Eats) and its equipment supplier Nike have unveiled the club's new 2020-21 home and away shirts on 21/07/2020. On the occasion of the Parisian club's 50th anniversary, the shirts are based on the famous design by the French fashion designer and former president of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 189006
• Published on 22/07/20 at 10:09
©  D.R.
Rugby: Canterbury extends as equipment supplier of the Irish Rugby Football Union until 2024

Canterbury, a brand of New Zealand origin based in the United Kingdom, has extended as the official equipment supplier of the Irish Rugby Football Union's (IRFU) senior men's, women's and U20 (Rugby XV and VII) teams for an additional four seasons (2020-2024), announced the Irish body on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 189027
• Published on 21/07/20 at 15:59
©  OM
Olympique de Marseille: Boulanger (distribution) extends as back shirt sponsor (2020-2022)

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and back shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for an additional two seasons (2020-2022), announced the club on 20/07/2020. Boulanger…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188931
• Published on 21/07/20 at 12:30
©  Liverpool FC
Liverpool FC: global partnership with the Mauritius Tourism Promotion Authority for 2020-2023

The Mauritius Tourism Promotion Authority has become a global partner of Liverpool FC (Premier League) for three seasons (2020-2023), announced the English club on 20/07/2020. The body thus becomes the "official tourism and economic development partner" of the club. "The three-year partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 188970
• Published on 21/07/20 at 11:20
©  D.R.
Ligue 1 Uber Eats: Aésio (insurance) extends its partnership with RC Lens for 2020-2023

Groupe Aésio, a French insurance group specialised in social protection for individuals, has extended its partnership with RC Lens and become the club's official partner for an additional three seasons (2020-2023), according to the newly promoted Ligue 1 Uber Eats club on 17/07/2020. Aésio now…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188795
• Published on 20/07/20 at 17:59
©  D.R.
LaLiga Santander: Verleal (frozen food), CA Osasuna main shirt sponsor for 2020-2022

Verleal, the frozen food brand of the Spanish group Congelados de Navarra, has become a partner and main shirt sponsor of Club Atletico Osasuna (LaLiga Santander) for two seasons (2020-2022), announced the Pamplona (Navarra, ESP) club on 17/07/2020. The agreement contains an option for an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 188878
• Published on 20/07/20 at 17:24
©  D.R.
Premier League: Fun88 (betting) extends as main shirt sponsor of Newcastle United FC

Fun88, an Asian online sports betting and gambling operator, has extended its partnership with Newcastle United FC (Premier League) as their main shirt sponsor and partner from 2020-21 as part of a multi-year agreement, according to the club on 20/07/2020. The agreement also covers Newcastle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 188905
• Published on 20/07/20 at 14:40
©  Nike Football
Brandwatch: Nike ahead of adidas in terms of visibility on Twitter for the first half of 2020

Nike is the brand who's logo has been displayed the most on Twitter, ahead of adidas, during the first half of 2020, according to the "2020 Brand Visibility Report" by the British company Brandwatch, published on 06/07/2020. "We analyzed 40 million images containing logos to find the most…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 188843
• Published on 20/07/20 at 11:40
©  D.R.
Fantasy league: Sorare raises €3.5m from investors and football player André Schürrle (GER)

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has raised $4m (€3.5m), announced the Paris-based company on 16/07/2020. "The investment will enable the company to significantly scale up its team" and "finalize licensing partnerships with five leagues and…
Domain(s): Sponsors & Partners
• Category(ies): Finance
• Article # 188783
• Published on 20/07/20 at 10:55
©  BKT
Exclusive "Being title sponsor of Ligue 2 will continuously expose us to farmers" (L. Salmaso, BKT Europe)

"Being the title sponsor of Ligue 2 BKT gives us the opportunity to continuously expose ourselves to an audience that is very close to our own end-users: farmers. We can be with them in every field on a daily basis," said Lucia Salmaso, CEO of BKT Europe, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 188710
• Published on 20/07/20 at 10:19