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©  D.R.
Serie A TIM: IC Markets (Forex) to become Inter Milan's first ever sleeve sponsor (media)

IC Markets, an Australian Forex trading company, will become the first sleeve sponsor in the history of FC Internazionale Milano (Serie A TIM) from 2020-21, according to Italian media on 10/07/2020. It would also be the first agreement made by IC Markets in sports sponsorship. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188467
• Published on 15/07/20 at 09:40
News Tank Football: Bastille Day, a national holiday in France on 14/07/2020

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Clubs, …
• Article # 188371
• Published on 13/07/20 at 16:40
©  D.R.
Exclusive Shirt sponsorship: Barcelona (€229m), receives the most revenue among the European Top 5 in 2020-21

With three shirt sponsors (Nike, Rakuten and Beko), FC Barcelona (LaLiga Santander) is the club which receives the most annual revenue from shirt sponsorship (€229m) in the European Top 5 (LaLiga Santander, Premier League, Bundesliga, Serie A TIM and Ligue 1 Uber Eats). It is also the only club to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 188363
• Published on 13/07/20 at 16:10
©  D.R.
Ligue 1 Uber Eats: Macron succeeds New Balance as equipment supplier of FC Nantes for 2020-2025

Macron has become the official equipment supplier of FC Nantes (Ligue 1 Uber Eats) from 2020-21 for five seasons (2020-2025), announced the French club on 10/07/2020. This agreement also includes FC Nantes's women's and academy teams. Macron is club's 13th official equipment supplier, and the 7th…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 188395
• Published on 13/07/20 at 15:20
©  AC Milan
Serie A TIM: Roc Nation (sports and entertainment) partners with AC Milan from 2020-21

Roc Nation, an American sports and entertainment agency founded in 2008 by American rapper and businessman Jay-Z, is launching an "industry-first" partnership with AC Milan (Serie A TIM) focused on "innovation, community, integrity and inclusiveness" from 2020-21, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 188365
• Published on 13/07/20 at 12:30
©  D.R.
Bundesliga: Jab Anstoetz (textiles) extends as sleeve sponsor of DSC Arminia Bielefeld for 2020-21

Jab Anstoetz, a company based in Bielefeld (GER) that specialises in decorative textiles, has extended as partner and sleeve sponsor of DSC Arminia Bielefeld for the 2020-21 season, announced the club promoted to the Bundesliga for 2020-21, on 10/07/2020. Jab Anstoetz continues to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 188366
• Published on 13/07/20 at 11:40
©  D.R.
Exclusive Paris Saint-Germain: "Our aim is to triple e-commerce revenues to over €30m by 2023" (F. Allègre)

"PSG has managed to build a real place for itself in e-commerce, generating €12m in turnover (compared to €20m in revenue for the Megastore and the PSG store on the Champs Elysées). With Fanatics' 45 million customers and the ability of the PSG brand to unite its customers well beyond football…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 188228
• Published on 13/07/20 at 09:40
©  D.R.
Spain: draft royal decree presented to the European Commission to limit sports betting advertising

The Spanish Ministry of Consumer Affairs has presented the European Commission with a draft Royal Decree on commercial communications relating to gambling, according to the Spanish daily El País on 09/07/2020. This new text has been strengthened compared to the one discussed in February 2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 188282
• Published on 10/07/20 at 16:40
©  Penny x DEL
Germany: Penny (Rewe), title sponsor of the Ice Hockey League, the "Penny DEL" (2020-2024)

Penny, a German discount supermarket chain, has obtained the naming rights for the German Ice Hockey League (consisting of 14 clubs) from the Deutschen Eishockey Liga (German Ice Hockey League), announced the body on 07/07/2020. Under the agreement, which covers the 2020-2024 period, the league…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 188247
• Published on 10/07/20 at 14:30
©  FC Bayern
FC Bayern Munich: Audi to install 38 electric charging stations at the club's training centre

The German car manufacturer Audi will activate its partnership with FC Bayern Munich (Bundesliga) through the installation of 38 charging stations for electric cars on the Säbener Strasse complex (training centre and club offices) in Munich before the end of summer 2020, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 188227
• Published on 10/07/20 at 11:00