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©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for 2020-21

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) for the 2020-21 season, announced the club on 24/08/2020. Latte Arborea will continue to benefit from the status of shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 191286
• Published on 26/08/20 at 15:10
©  LOSC Lille
Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2020-21

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for 2020-21, announced the club on 22/08/2020. This partnership also covers the senior women's team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 191194
• Published on 26/08/20 at 11:30
©  D.R.
Serie A TIM: Prosciutto di San Daniele (ham), sleeve sponsor of Udinese Calcio for 2020-21

Prosciutto di San Daniele, a recognised Protected Designation of Origin (DOP) for a ham from the Friuli region (ITA), has become the first sleeve sponsor in the history of Udinese Calcio (Serie A TIM), announced the club on 21/08/2020. The agreement covers the 2020-21 season. Prosciutto di San…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191224
• Published on 26/08/20 at 10:20
©  Southampton FC
Premier League: Sportsbet.io (betting), main shirt sponsor of Southampton FC for 2020-21

Sportsbet.io, a brand belonging to the Estonian sports betting operator Coingaming specialised in cryptocurrency, has become a partner and main shirt sponsor of Southampton FC (Premier League) for the 2020-21 season, announced the club on 25/08/2020. This agreement also includes the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 191240
• Published on 25/08/20 at 17:40
©  D.R.
Ligue 1 Uber Eats: eToro (trading), official partner and esports partner of AS Monaco for 2020-2022

eToro, a digital trading platform, notably for stocks and cryptocurrency, has become a partner of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2020-2022), announced the club on 21/08/2020. eToro has the status of official partner, the third level in the Monegasque club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 191089
• Published on 25/08/20 at 16:20
©  D.R.
Serie A TIM: adidas succeeds Macron as equipment supplier of Cagliari Calcio from 2020-21

adidas has become the official equipment supplier of Cagliari Calcio (Serie A TIM) from 2020-21, announced the club on the occasion of the presentation of its shirts for the 2020-21 season, on 18/08/2020. "The 20-21 Home shirt incorporates the club's iconic colors: red, blue and white. All…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 191178
• Published on 25/08/20 at 15:40
©  D.R.
esports: Riot Games partners with Spotify (music streaming) to develop podcasts and playlists

Spotify, a music streaming platform, has become a partner of Riot Games for its LoL Esports events (the three major world events), "as part of a multi-year partnership," announced the US video game publisher on 24/08/2020. "Spotify will serve as the official audio and music streaming partner…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 191180
• Published on 25/08/20 at 13:30
©  FSV Mainz 05
Bundesliga: FB88.com (betting) succeeds QQ288 as sleeve sponsor of FSV Mainz 05 for 2020-21

FB88.com, a Vietnamese sports betting operator, has become a partner and sleeve sponsor of FSV Mainz 05 (Bundesliga) for the 2020-21 season, announced the German club on 17/08/2020. The agreement was negotiated by Infront, the exclusive marketing agency of FSV Mainz for the 2015-2031 period. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 191179
• Published on 25/08/20 at 12:10
©  US Open
Tennis: Chubb (insurance) becomes an official partner of the US Open as part of a "multi-year" deal

Chubb, an insurance company, has become "official insurance sponsor" of the US Open Grand Slam tournament as part of a "multi-year agreement," announced the United States Tennis Association (UTSA) on 19/08/2020. "Chubb's branding will be featured in prominent on-court signage in Arthur Ashe…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 191140
• Published on 25/08/20 at 11:30
©  Deutsche Telekom
FC Bayern Munich: T-Mobile, adidas, Qatar Airways, Audi... sponsors celebrate the club's treble

The equipment manufacturer adidas has celebrated the Champions League title of FC Bayern Munich (Bundesliga) following its victory in the final (1-0) versus Paris Saint-Germain (Ligue 1 Uber Eats) on 23/08/2020. A few minutes after the end of the match, the German brand posted a video entitled…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 191141
• Published on 24/08/20 at 16:50